Meat scare used to plug Mini’s top horse­power


MINI’S mar­ket­ing team have taken ad­van­tage of the horse­meat scan­dal to pro­mote its new sports model with a CHEEKY ad­vert.

The Mini John Cooper Works Road­ster is the Ox­ford-based maker’s fastest model with a top speed of 147mph.

And the cre­ative minds at the BMW-owned firm have taken ad­van­tage of the UK’s cur­rent meat scan­dal to brag about how its £25,000 sports car is full of horses.

Its new ad shows the car with the words “Beef. With a lot of hid­den horses”, re­fer­ring to the car’s “beefed up” en­gine with 211hp.

A spokesman from Frank PR said: “You see it more and more from brands who look to be a bit cheeky.

“Con­sumers like a brand that has a sense of hu­mour and while the horse­meat scan­dal is a sen­si­tive sub­ject I thought it was great.”

A spokesper­son for Mini added: “It is not in­tended in any way to cause of­fence.”

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.