Meat scare used to plug Mini’s top horsepower
MINI’S marketing team have taken advantage of the horsemeat scandal to promote its new sports model with a CHEEKY advert.
The Mini John Cooper Works Roadster is the Oxford-based maker’s fastest model with a top speed of 147mph.
And the creative minds at the BMW-owned firm have taken advantage of the UK’s current meat scandal to brag about how its £25,000 sports car is full of horses.
Its new ad shows the car with the words “Beef. With a lot of hidden horses”, referring to the car’s “beefed up” engine with 211hp.
A spokesman from Frank PR said: “You see it more and more from brands who look to be a bit cheeky.
“Consumers like a brand that has a sense of humour and while the horsemeat scandal is a sensitive subject I thought it was great.”
A spokesperson for Mini added: “It is not intended in any way to cause offence.”