‘Horse meat’ forces frozen burger sales down 43%
FROZEN burger sales have dropped by a huge 43 per cent since news of their horse meat contamination broke.
And frozen ready meals have gone down 13% since traces of horse DNA were first found in products on sale in Britain on January 16.
Despite the evidence of supermarket customers turning their backs on frozen food, surveys have revealed significant numbers of consumers would be happy to eat horse meat – provided it was labelled as such.
Two polls found large numbers of Britons would eat horse meat as long as it was “safe” and properly labelled.
The evidence of British meat eaters’ willingness to try horse emerged after it was discovered in a huge consignment of meatballs being served up in home furnings store Ikea’s restaurants last week.
French owned catering firm Sodexo withdrew the suspect products from outlets in the UK and 12 other countries last week.
Last week also saw supermarket giant Tesco admit that the “minced beef” in its Everyday Value range frozen bolognese contained up to 100% horse meat.