‘Horse meat’ forces frozen burger sales down 43%

Midweek Sport - - NEWS -

FROZEN burger sales have dropped by a huge 43 per cent since news of their horse meat con­tam­i­na­tion broke.

And frozen ready meals have gone down 13% since traces of horse DNA were first found in prod­ucts on sale in Bri­tain on Jan­uary 16.

De­spite the ev­i­dence of su­per­mar­ket cus­tomers turn­ing their backs on frozen food, sur­veys have re­vealed sig­nif­i­cant num­bers of con­sumers would be happy to eat horse meat – pro­vided it was la­belled as such.

Two polls found large num­bers of Bri­tons would eat horse meat as long as it was “safe” and prop­erly la­belled.

The ev­i­dence of Bri­tish meat eaters’ will­ing­ness to try horse emerged af­ter it was dis­cov­ered in a huge con­sign­ment of meat­balls be­ing served up in home furn­ings store Ikea’s restau­rants last week.

French owned ca­ter­ing firm Sodexo with­drew the sus­pect prod­ucts from out­lets in the UK and 12 other coun­tries last week.

Last week also saw su­per­mar­ket gi­ant Tesco ad­mit that the “minced beef” in its Ev­ery­day Value range frozen bolog­nese con­tained up to 100% horse meat.

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