H&M undie ads cause a right stink
H&M lingerie ads featuring model and actress Laetitia Casta in an array of bras and knickers have been attacked by 47 complaints of sexism.
The seven posters for the popular High Street store showed Laetitia, 34, in a range of underwear, including push up bras to accentuate her bust.
In one the sexy stunna is seen reclining on a sheepskin rug and in another on a bed.
Forty seven people complained to the Advertising Standards Authority that the ads were ‘offensive and demeaning to women’.
They also objected that the ads ‘were unsuitable for public display where they could be seen by children’.
H&M said that while the ads could be seen as flirtatious and sensual, ‘they were in no way meant to be sexy or provocative’.
The ASA rejected the complaints.
A spokesman said: “The images were unlikely to be seen as offensive or demeaning to women and the ads were not placed with 100m of a school.”