H&M undie ads cause a right stink

Midweek Sport - - NEWS -

H&M lin­gerie ads fea­tur­ing model and ac­tress Laeti­tia Casta in an ar­ray of bras and knick­ers have been at­tacked by 47 com­plaints of sex­ism.

The seven posters for the pop­u­lar High Street store showed Laeti­tia, 34, in a range of un­der­wear, in­clud­ing push up bras to ac­cen­tu­ate her bust.

In one the sexy stunna is seen re­clin­ing on a sheep­skin rug and in an­other on a bed.

Forty seven peo­ple com­plained to the Ad­ver­tis­ing Stan­dards Author­ity that the ads were ‘of­fen­sive and de­mean­ing to women’.

They also ob­jected that the ads ‘were un­suit­able for pub­lic dis­play where they could be seen by chil­dren’.

H&M said that while the ads could be seen as flir­ta­tious and sen­sual, ‘they were in no way meant to be sexy or provoca­tive’.

The ASA re­jected the com­plaints.

A spokesman said: “The im­ages were un­likely to be seen as of­fen­sive or de­mean­ing to women and the ads were not placed with 100m of a school.”

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