We thought you might like a change from ‘it’

Midweek Sport - - NEWS -

THERE’S no men­tion of “it” in this pa­per, as we promised you on the front page.

It’s not be­cause we don’t ap­pre­ci­ate the sig­nif­i­cance or wish ev­ery­one well. We’re all very loyal here.

We just think you de­serve a break from “it”. And you de­serve to be of­fered some­thing dif­fer­ent.

Be­cause, let’s face it, it’s a free world and you should have the op­por­tu­nity to have a gan­der at some­thing else if you want to. It’s the Sport way, you see. We of­fer up an al­ter­na­tive to the de­press­ing, doom-laden fare thrown at you by our so-called ri­vals.

You read the Sport with a smile on your face, not a cloud over your head.

Of course if you pre­fer to stick with the oth­ers, that’s fine. It’s called freedom of choice. Some­thing our de­trac­tors would like to deny you.

They think they know what’s best for you. They want to de­cide what you can and can­not read. Their ar­ro­gance is breath­tak­ing. We’ll carry on as we al­ways have. Cheer­ing you up with a mix of hot totty and knock­out sto­ries.

And no baby talk.

Isn’t it great to live in a free coun­try where all tastes can be catered for?

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