Foster’s boss says sorry to the Sheilas!

Midweek Sport - - NEWS -

THE boss of booze gi­ants Foster’s has slammed 1980s beer ad­verts – la­belling them “in­sult­ing” to women.

And he’s now try­ing to get more ladies sup­ping lager.

Alan Clark, from SABMiller – the firm who owns Aussie tip­ple Fos­ters – said: “Women were the butt of beer ad jokes in the 80s.

“It’s time the in­dus­try moved on from lager louts and lad­dish be­hav­iour.

“Beer now has as­so­ci­a­tions with fash­ion, art and de­sign.

“The world has moved on from lads telling jokes on a Satur­day and high vol­ume con­sump­tion.

“Beer is now drunk by women and men to­gether.”

star Paul Ho­gan ap­peared in count­less Foster’s pro­mos in its hey­day.

One saw him vis­it­ing Scot­land, while say­ing: “The girls are friendly up here in Ed­in­burgh… I’ve only known her five min­utes and she’s talk­ing about this Tat­too she wants to show me!”

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