Foster’s boss says sorry to the Sheilas!
THE boss of booze giants Foster’s has slammed 1980s beer adverts – labelling them “insulting” to women.
And he’s now trying to get more ladies supping lager.
Alan Clark, from SABMiller – the firm who owns Aussie tipple Fosters – said: “Women were the butt of beer ad jokes in the 80s.
“It’s time the industry moved on from lager louts and laddish behaviour.
“Beer now has associations with fashion, art and design.
“The world has moved on from lads telling jokes on a Saturday and high volume consumption.
“Beer is now drunk by women and men together.”
star Paul Hogan appeared in countless Foster’s promos in its heyday.
One saw him visiting Scotland, while saying: “The girls are friendly up here in Edinburgh… I’ve only known her five minutes and she’s talking about this Tattoo she wants to show me!”