Midweek Sport - - NEWS -

WAS that the most dull Jan­uary trans­fer win­dow ever?

An en­tire month of sup­pos­edly fre­netic ac­tiv­ity by agents, clubs and play­ers, and what was the stand-out sign­ing?

The en­tirely un­sur­pris­ing news that Pep Guardi­ola ( is to take over from Manuel Pel­le­grini as Man City boss next sea­son.

God only knows how much money the likes of Sky spent hav­ing re­porters out­side all grounds ev­ery­where on Mon­day, glued per­ma­nently to their satel­lite trucks.

At the end of the day there was lit­tle to tell other than some­one you’d never heard of mov­ing on loan from one midtable club to an­other.

It was al­most enough to make you turn over and watch the lat­est on the EU ne­go­ti­a­tions.

But only al­most! THERE’S a say­ing in political cam­paign­ing that if it wasn’t re­ported in the me­dia, it never hap­pened.

It’s been used since the Blair years, when politi­cians be­ing me­dia whores went to a whole new level.

They would time their big an­nounce­ments around the news pro­grammes, mak­ing sure there was enough time for broad­cast­ers to edit the pack­ages nicely be­fore their faces pop up on the telly, telling you how great they are, just as you were try­ing to en­joy your shep­herd’s pie.

But David Cameron’s stage man­age­ment of his EU “rene­go­ti­a­tions” makes Blair look like he was just in a youth theatre.

His plan­ning is so de­tailed he must have taken lessons from his par­tial name sake, theatre pro­ducer Cameron Mack­in­tosh.

The whole sorry cha­rade played out re­cently and cul­mi­nat­ing in yes­ter­day’s pan­tomime was en­tirely for the me­dia – be­cause for us, the vot­ers and tax­pay­ers, Prime Min­is­ter Cameron Mack­in­tosh has achieved ab­so­lutely noth­ing.

He trum­pets that na­tional gov­ern­ments will be able to veto EU laws they don’t like.

But what he doesn’t tell you is that it can only be done if most of the other EU coun­tries agree.

And guess what – we can do that al­ready, IF most Euro-MPs vote it down.

He has valiantly fought for a brake on giv­ing in-work ben­e­fits to im­mi­grants. But guess what again – that means noth­ing.

The main prob­lem is that the num­ber of mi­grants work­ing here brings ev­ery­one’s wages down whether or not they claim ben­e­fits.

So all this means is that a

If they could’ve got away with say­ing “you should’ve seen him in there” they would have said it. Re­ally.

What is more likely? Cameron mas­sively pub­li­cises meet­ings with the EU guys that could go badly wrong for him and make him look like he’s got the ne­go­ti­at­ing skills of a se­cond rate

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