Aus­tralia cringes at minge ad!

Midweek Sport - - NEWS -

AUSSIES have been left stunned af­ter a new tourism ad­vert used the word C**T.

A con­tro­ver­sial de­sign sur­faced last week by the North­ern Ter­ri­tory tourism in­dus­try hope that the new ad­vert will re­verse the de­clin­ing vis­i­tor num­bers.

It is not af­fil­i­ated with the govern­ment body, Tourism NT, but the brash slo­gan which reads “C U in the N T” has made waves since its re­lease.

How­ever, some folk have been less than im­pressed with the rude cam­paign with one declar­ing it “an ab­so­lute f**king em­bar­rass­ment.”

In re­sponse to ques­tions about the ad­vert, a spokesman said: “This cam­paign was born out of love for the North­ern Ter­ri­tory and its peo­ple.

“We have re­moved any im­ages that may be deemed of­fen­sive out of re­spect.”

Thou­sands of peo­ple de­scend on Aus­tralia ev­ery year but the North­ern Ter­ri­tory – famous for Ay­ers Rock, now called Uluru, and its des­o­late out­back land­scape hasn’t seen its tourism num­bers im­prove since 2000.

The group be­hind the brazen ad hope it will help at­tract young trav­ellers.

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