Out­rage at new shape Toblerone

Midweek Sport - - NEWS -

CON­SUMERS have hit out af­ter the maker of Toblerone choco­late changed its dis­tinc­tive moun­tain peak shape and made bars lighter.

Ver­sions of the famous Swiss treat have lost al­most 10 per cent in weight and now have longer gaps be­tween the usual tight-knit choco­late alps – although the pack­ag­ing has stayed the same.

The de­sign change was de­scribed as look­ing like a “tooth­less comb” by crit­ics on so­cial me­dia.

Garry Cor­nell wrote on the Toblerone Face­book page: “Ter­ri­ble de­ci­sion. The new shape ru­ins the whole ex­pe­ri­ence.

“Why not keep the shape and have one less tri­an­gle? The joy was al­ways in break­ing off one tri­an­gle at a time.”

The change means the 400g bars have fallen to 360g and the 170g bars to 150g.

US com­pany Mon­delez In­ter­na­tional, which pro­duces Toblerone, said the move was brought on by ris­ing in­gre­di­ent costs and was needed to en­sure the choccy treat “re­mains on-shelf” and keeps its “tri­an­gu­lar shape”.

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