Outrage at new shape Toblerone
CONSUMERS have hit out after the maker of Toblerone chocolate changed its distinctive mountain peak shape and made bars lighter.
Versions of the famous Swiss treat have lost almost 10 per cent in weight and now have longer gaps between the usual tight-knit chocolate alps – although the packaging has stayed the same.
The design change was described as looking like a “toothless comb” by critics on social media.
Garry Cornell wrote on the Toblerone Facebook page: “Terrible decision. The new shape ruins the whole experience.
“Why not keep the shape and have one less triangle? The joy was always in breaking off one triangle at a time.”
The change means the 400g bars have fallen to 360g and the 170g bars to 150g.
US company Mondelez International, which produces Toblerone, said the move was brought on by rising ingredient costs and was needed to ensure the choccy treat “remains on-shelf” and keeps its “triangular shape”.