By George, Hof is back!
ICONIC 80s brand Hofmeister – famous for its ‘follow the bear’ slogan – is being relaunched as a craft beer aimed at hipsters.
The low-strength lager was axed by brewers Scottish & Newcastle in 2003 as drinkers turned to beers such as Stella Artois and Carlsberg.
Its demise also marked the end of the TV adverts involving George, the Hofmeister bear ( who sported a pork-pie hat and shiny jacket and who was surrounded by a group of hardy drinkers.
Following a 13-year hiatus, the Hofmeister brand is back and is being revived as a premium Bavarian craft ale.
The new Hofmeister has been made into a five per cent Helles lager, made in Bavaria by a family-owned brewery on the edge of Ebersberger Forest.