Heinz drumming ad gets canned
A HEINZ advert teaching viewers how to use tin cans to drum along to a song has been banned – over health and safety fears.
The advert featured children, teenagers and adults using empty or full Heinz Beanz tins to drum out the rhythm of the song, with the catchline “Learn the #CanSong”.
A total of nine viewers complained that the ad encouraged “unsafe practice” and six believed it featured behaviour that could be dangerous for children to copy.
Heinz said the promo showed people tapping the can on its sealed top, bottom or sides – all “safe” surfaces – and did not show anyone putting their hand or fingers inside an opened can.
But the Advertising Standards Authority ruled the exact advert must not be shown again.