Heinz drum­ming ad gets canned

Midweek Sport - - NEWS -

A HEINZ ad­vert teach­ing view­ers how to use tin cans to drum along to a song has been banned – over health and safety fears.

The ad­vert fea­tured chil­dren, teenagers and adults us­ing empty or full Heinz Beanz tins to drum out the rhythm of the song, with the catch­line “Learn the #CanSong”.

A to­tal of nine view­ers com­plained that the ad en­cour­aged “un­safe prac­tice” and six be­lieved it fea­tured be­hav­iour that could be dan­ger­ous for chil­dren to copy.

Heinz said the promo showed peo­ple tap­ping the can on its sealed top, bot­tom or sides – all “safe” sur­faces – and did not show any­one putting their hand or fin­gers in­side an opened can.

But the Ad­ver­tis­ing Stan­dards Au­thor­ity ruled the ex­act ad­vert must not be shown again.

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