Ap­ple boss: ‘Peo­ple use mo­biles too much’

Midweek Sport - - NEWS -

THE man who de­signed the iPhone reck­ons peo­ple are us­ing them too much.

Brit Sir Jony Ive, the de­sign whizz who helped late Ap­ple boss Steve Jobs bring the iconic phone to mar­ket, said overuse was “mis­use”.

He said: “Like any tool, you can see there’s won­der­ful use and then there’s mis­use.”

Ap­ple’s chief de­sign of­fi­cer made the com­ments at a tech­ni­cal conference in new York ear­lier this week.

Pressed for what he con­sid­ers a “mis­use” of the iPhone, he replied: “Per­haps, con­stant use.”

At key Ap­ple events, Ive typ­i­cally talks up the ma­te­ri­als and process that go into cre­at­ing the com­pany’s shiny gad­gets.

But the brief ex­change ac­knowl­edges a darker side of tech­nol­ogy – screen ad­dic­tion and a de­tach­ment from the ‘real’ world around users.

But Ive hinted at an­other Ap­ple prod­uct as a so­lu­tion.

Asked whether he checks his email con­stantly, Ive said: “With my new Ap­ple watch, I tend to not.”

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