Apple boss: ‘People use mobiles too much’
THE man who designed the iPhone reckons people are using them too much.
Brit Sir Jony Ive, the design whizz who helped late Apple boss Steve Jobs bring the iconic phone to market, said overuse was “misuse”.
He said: “Like any tool, you can see there’s wonderful use and then there’s misuse.”
Apple’s chief design officer made the comments at a technical conference in new York earlier this week.
Pressed for what he considers a “misuse” of the iPhone, he replied: “Perhaps, constant use.”
At key Apple events, Ive typically talks up the materials and process that go into creating the company’s shiny gadgets.
But the brief exchange acknowledges a darker side of technology – screen addiction and a detachment from the ‘real’ world around users.
But Ive hinted at another Apple product as a solution.
Asked whether he checks his email constantly, Ive said: “With my new Apple watch, I tend to not.”