Norman’s passion for Southport is helping promote town all year round
REGULAR listeners of our regional radio stations would have noticed a significant increase in the amount of advertising that Southport’s been getting over the past few weeks.
The money to pay for the campaign has come from the BID, Southport Business and Tourism Network (STBN) and a small number of businesses who operate in the town.
Much of the push to raise the money to fund an extended summer advertising campaign has come from one of Southport’s great advocates, Norman Wallis.
Norman is very passionate about Southport and took it upon himself to raise money from businesses keen to see the summer campaign extended into autumn.
That money was paid into the BID bank account and then used to buy additional air time.
Norman is a board director of the BID and we share his view that more needs to be done to attract additional footfall into the town.
However, we don’t expect businesses to pay anything extra into the overall marketing pot because that’s something that they pay the levy for.
Unless, of course, they want to.
A key part of our role as a BID is to promote Southport, something we do working together with the STBN, using the money raised from the annual levy.
Not everyone agrees with how the money is spent.
Retailers (who make up 75% of levy payers) want an all-year-round focus on activity with a big spend at Christmas.
However, our traditional tourism businesses want more spent in the run up to Easter and over the peak summer months as that’s their peak trading period.
Others want more spent on projects that improve the overall appearance of the town.
So it’s clear that with the limited budget we have we can’t do everything for everyone.
Our Operational Plan for next year (our year starts in November) will include more campaigns to promote our town throughout the year.
We’ll always focus on Christmas and on the summer months as they’re the peak trading time for the majority of our levy payers.
However, we’ll be doing more at other times of the year too so keep checking www.southportbid.com to see what’s happening.
Southport Pleasureland owner Norman Wallis