Nor­man’s pas­sion for South­port is help­ing pro­mote town all year round

Midweek Visiter - - Southport Bid -

REG­U­LAR lis­ten­ers of our re­gional ra­dio sta­tions would have no­ticed a sig­nif­i­cant in­crease in the amount of ad­ver­tis­ing that South­port’s been get­ting over the past few weeks.

The money to pay for the cam­paign has come from the BID, South­port Busi­ness and Tourism Net­work (STBN) and a small num­ber of busi­nesses who op­er­ate in the town.

Much of the push to raise the money to fund an ex­tended sum­mer ad­ver­tis­ing cam­paign has come from one of South­port’s great ad­vo­cates, Nor­man Wal­lis.

Nor­man is very pas­sion­ate about South­port and took it upon him­self to raise money from busi­nesses keen to see the sum­mer cam­paign ex­tended into au­tumn.

That money was paid into the BID bank ac­count and then used to buy ad­di­tional air time.

Nor­man is a board di­rec­tor of the BID and we share his view that more needs to be done to at­tract ad­di­tional foot­fall into the town.

How­ever, we don’t ex­pect busi­nesses to pay any­thing ex­tra into the over­all mar­ket­ing pot be­cause that’s some­thing that they pay the levy for.

Un­less, of course, they want to.

A key part of our role as a BID is to pro­mote South­port, some­thing we do work­ing to­gether with the STBN, us­ing the money raised from the an­nual levy.

Not ev­ery­one agrees with how the money is spent.

Re­tail­ers (who make up 75% of levy pay­ers) want an all-year-round fo­cus on ac­tiv­ity with a big spend at Christ­mas.

How­ever, our tra­di­tional tourism busi­nesses want more spent in the run up to Easter and over the peak sum­mer months as that’s their peak trad­ing pe­riod.

Oth­ers want more spent on projects that im­prove the over­all ap­pear­ance of the town.

So it’s clear that with the limited bud­get we have we can’t do ev­ery­thing for ev­ery­one.

Our Op­er­a­tional Plan for next year (our year starts in Novem­ber) will in­clude more cam­paigns to pro­mote our town through­out the year.

We’ll al­ways fo­cus on Christ­mas and on the sum­mer months as they’re the peak trad­ing time for the ma­jor­ity of our levy pay­ers.

How­ever, we’ll be do­ing more at other times of the year too so keep check­ing www.south­port­bid.com to see what’s hap­pen­ing.

South­port Plea­sure­land owner Nor­man Wal­lis

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