Growing fast – our paper’s website
THE Visiter website has been recognised as the fastest growing regional news website in the country.
Annual figures released by ABC – the Audit Bureau of Circulations – show the website operated by the Southport Visiter achieving a 71.34% increase in unique users over the past year.
The Visiter Facebook page was recently named the fastest growing regional news Facebook page in the UK, while the Visiter website, which covers Southport, Formby and West Lancs, was a finalist in the annual O2 Media Awards North West in November. Visiter.co.uk was a finalist in the Best Website category, at an awards ceremony which saw the free Midweek Visiter newspaper win the title of North West Free Distribution Newspaper of the year.
In the latest ABC figures, the Visiter’s sister title the Manchester Evening News saw a 16% growth in web users last year, meaning it remains the country’s most popular regional online newspaper.
The Evening Standard in London comes next, followed by the Liverpool Echo, which saw a 14% increase in readership year-on-year.
The Visiter launched a new app in December last year.
Southport Visiter editor Andrew Brown said: “We are delighted to continuie our rapid growth – I would like to say a huge thank-you to all the people who are reading the Visiter website in increasing numbers.
“People want to get all the best local news from a brand that they trust, written by well-trained journalists who are visible in and trusted by our local community.
“We all work hard to bring people the big news stories first, 24 hours a day, seven days a week, and this latest accolade is testament to our hardworking and talented Visiter team.
“Please join us by downloading the free Visiter app and please Like the Visiter page on Facebook and follow us on Twitter.”
Southport Visiter advertising manager Frank Notton highlighted the advantages that the fast growing Visiter website, in conjunction with our long-established print titles such as the Midweek Visiter, Southport Visiter, Ormskirk Advertiser and others, can bring to local businesses.
Frank said: “Advertising success is all about audience reach. And reaching that audience across multiple channels is vitally important in today’s world.
“This enables our advertisers to access different audiences at different stages in the purchasing cycle.
“The Visiter now reaches more people than at any time in its history and our advertisers are reaping the benefits that our combined print and online advertising packages offer.
“In addition to print ads and online display we also offer a whole range of digital solutions including Google Adwords, video creation, managed social media and Facebook advertising and much more.
“We can even build up to date and impressive websites at an unbeatable price. Some exciting and unique opportunities are to follow so watch this space!”
IF you have a news story for the Visiter please email us at: visiternews@ southportvisiter.co.uk or message us via the Visiter page on Facebook.
To advertise in the Visiter please call Christina Bowe on: 07917 072599.
Andy Brown, front left, Frank Notton and Visiter staff