Attempt to reduce drunken behaviour in borough
AN initiative to reduce drunkenness is under way in Sefton.
‘Drink Less Enjoy More’ (DLEM) encourages people to cut back on how much they drink at home before going out, as well as how much they consume when visiting bars, pubs and clubs.
The initiative aims to raise awareness of the 2003 Licensing Act, which states it is illegal to:
Buy alcohol for someone who is clearly drunk
For bar staff to serve someone who is clearly drunk
Both offences are punishable with a fine of up to £1,000 and premises found to be serving people who are clearly drunk are also at risk of being stripped of their licence – but local research shows only half of people are aware of the law.
Sefton Council is joining other Public Health teams across Merseyside and Cheshire to roll out the campaign and ensure that residents understand the risks of binge drinking.
Police and licensing teams will be actively working with bars to reduce drunkenness across Merseyside and Cheshire.