Big­ger than ever! Get switched on for the town’s best Christ­mas yet

Midweek Visiter - - News -

IT’S al­most here!

This Sun­day (Novem­ber 19) sees the big­gest and bright­est Christ­mas lights switch-on we’ve seen in the town.

An ex­panded lights in­stal­la­tion; more en­ter­tain­ment through­out the af­ter­noon; and the strong­est line-up for the switchon that we think there’s ever been all prom­ise to make Sun­day’s event the per­fect start to Christ­mas in South­port.

It’s all backed up with ad­ver­tis­ing sup­port from Smooth FM and a new dig­i­tal mar­ket­ing cam­paign that’s been de­vel­oped with fund­ing sup­port from the South­port Busi­ness and Tourism Net­work.

This Christ­mas also sees the re­turn of two past at­trac­tions: the BID-funded ice rink (big­ger and bet­ter than be­fore) on Town Hall Gar­dens and Sefton Coun­cil’s tra­di­tional Christ­mas mar­ket which, this year, fea­tures new wooden chalets.

The ice rink of­fi­cially opens on De­cem­ber 1 and will stay in place un­til the New Year whilst the Christ­mas mar­ket will run daily from Novem­ber 23 un­til De­cem­ber 17.

There’s lots more go­ing on too across town, with pan­tomimes in our three the­atres and Santa’s Grotto in the Way­far­ers Ar­cade.

That’s not for­get­ting the many other Christ­mas spe­cials or­gan­ised by our many restau­rants, bars, and clubs.

Our Am­bas­sadors will be play­ing a huge role over Christ­mas. They’ll be “open­ing the door to the town” (as one lo­cal busi­ness so neatly ex­pressed it to me last week) wel­com­ing vis­i­tors and tourists alike as they come to South­port over the Christ­mas pe­riod.

A key part of their role is to show­case ev­ery­thing that’s go­ing on so let them know if you’ve got any special ac­tiv­i­ties that you’d like them to pro­mote.

Our Christ­mas cam­paign is the sin­gle big­gest in­vest­ment we make in the town be­cause it’s the busiest time of the year for most of our levy pay­ers.

Since the BID was launched in 2014 we’ve taken the cam­paign to new lev­els each year with more lights, a big­ger switch-on and stage pres­ence, and in­creased mar­ket­ing.

This year’s cam­paign will be our fourth which means that we’ve got just one more Christ­mas to go be­fore our cur­rent term comes to an end in Oc­to­ber 2019.

Gra­ham More­ton/ Tar­leton Pho­tog­ra­phy

Crowds gather be­fore last year’s Christ­mas Lights switch-on

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