BRC GETS CHAN­NEL 4 AND BT SPORTS TV

Motor Sport News - - Rally News - Pho­tos: Jakob Ebrey

The Bri­tish Rally Cham­pi­onship will ben­e­fit from TV cov­er­age on both Chan­nel 4 and BT Sports in 2016, Mo­tor­sport News can re­veal.

The se­ries will host a 30-minute pro­gramme on Chan­nel 4, as well as a one-hour high­lights pack­age on BT Sport for all seven rounds of the new-for-2016 cham­pi­onship.

The or­gan­is­ers have struck a deal with Worces­ter­shire-based Hay­fisher pro­duc­tions, which is re­spon­si­ble for a num­ber of mo­tor­sport TV pack­ages, such as For­mula E and the Blancpain GT se­ries. The com­pany has also worked in ral­ly­ing be­fore.

“We are de­lighted to be in­volved with the re­launched BRC and to have Chan­nel 4 and BT Sport on board is a real coup,” ex­plained Richard Hay, boss of Hay­fisher Pro­duc­tions. “We have worked pre­vi­ously with Bri­tish and World Cham­pi­onship ral­ly­ing and it is great to be back in­volved with the sport once again. Ral­ly­ing in Bri­tain is on the up and it is fan­tas­tic to have the Cham­pi­onship on ter­res­trial tele­vi­sion for the new-look 2016 sea­son.”

The deal comes at a strong pe­riod for Bri­tish ral­ly­ing, with Chan­nel 5 an­nounc­ing over 100 hours of WRC cov­er­age ear­lier this month, in­clud­ing an ex­ten­sive Rally GB pack­age for the Oc­to­ber-based event.

The BRC has had a num­ber of homes in the past, in­clud­ing on Grand­stand and Top Gear on the BBC, plus ap­pear­ances on Sky Sports.

Ben Tay­lor – man­ag­ing di­rec­tor of cham­pi­onship pro­moter, In­ter­na­tional Mo­tor Sports – be­lieves that the TV an­nounce­ment is a key step for­ward for the se­ries.

“Achiev­ing this fan­tas­tic broad­cast pack­age with Chan­nel 4 and BT Sport is an­other im­por­tant de­vel­op­ment for the cham­pi­onship,” said Tay­lor. “The BRC is look­ing fan­tas­tic for the new sea­son, with a great va­ri­ety of cars, driv­ers and na­tion­al­i­ties, and this TV deal un­der­lines the strength of the se­ries. The buzz is re­ally back now and we can’t wait to get started in March.”

Chan­nel 4 is the new ter­res­trial home of For­mula 1 in the UK in 2016, mean­ing more mo­tor­sport fans are likely to be view­ing the chan­nel’s pro­grammes. BT Sports al­ready shows the WRC, na­tional ral­ly­ing, and el­e­ments of cir­cuit rac­ing.

The ex­act time and day of each show is still un­der re­view, but is ex­pected to be an­nounced by mid-fe­bru­ary.

BRC to ben­e­fit from full TV pack­age Elfyn Evans will be in the spot­light in 2016

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