Ter­res­trial TV is key for BRC

Motor Sport News - - Rally News - Jack Benyon

The deal to guar­an­tee ter­res­trial TV cov­er­age is huge one for the emerg­ing Bri­tish Cham­pi­onship; an an­nounce­ment that com­peti­tors have been await­ing as ea­gerly as fans.

While ideally the TV deal would have come about a bit sooner to give driv­ers longer to pitch for spon­sor­ship, the cham­pi­onship has been work­ing hard be­hind the scenes to fund and choose the cor­rect pro­duc­tion com­pany, which they be­lieve they have found in Hay­fisher.

It’s hard to look past the com­pany that has WRC and BRC ex­pe­ri­ence; how many com­pa­nies can boast that ex­pe­ri­ence?

And the qual­ity is re­ally the key here. Ru­mours have been rife about where the cov­er­age would end up, and a pop­u­lar gos­sip­ing point has been live stream­ing. Whether you be­lieve live stream­ing is the fu­ture of the sport or not – that’s for a dif­fer­ent de­bate – I think it’s im­por­tant the cham­pi­onship walks be­fore it can run.

Em­bark­ing on a rel­a­tively un­proven method of cov­er­age would be un­wise at this point, but easy to em­brace as the cham­pi­onship has ben­e­fited from be­ing so for­ward think­ing.

Hope­fully I don’t sound too pes­simistic, but this is in essence a new cham­pi­onship. New events, new or­gan­is­ers...

Scor­ing a re­li­able TV pack­age will give some con­ti­nu­ity to fans who can’t get over to the likes ofthe Cir­cuit of Ire­land. But it also gives driv­ers and teams a sen­si­ble op­tion of pro­mot­ing their spon­sors ef­fec­tively, with­out hav­ing to trawl through the dark web to get at it.

It’s dif­fi­cult to find any sort of middle ground in terms of opin­ion in where the BRC is go­ing at the mo­ment, it’s all good. Let’s hope that an­other sen­si­ble de­ci­sion by the or­gan­is­ers yields the qual­ity of cov­er­age all the stake­hold­ers in the cham­pi­onship de­serve.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.