Why Shed­den’s de­sign is per­sonal

Motor Sport News - - Insight: Helmet Design -

Gor­don Shed­den’s crash hel­met de­sign is dis­tinc­tive. The deep blue has be­come well known by fans and the yel­low burst – which changed to a ‘flash’ once he had ac­quired his rac­ing nick­name when he joined Team Dy­nam­ics – is also unique to him.

Even when the Scot changed the colours to blood red and yel­low last sea­son, it was still dis­tinc­tively his.

“I wanted the dark blue for Scot­land,” says Shed­den. “And the yel­low that I had to be­gin with was meant to rep­re­sent flames. I also wanted to have more na­tional iden­tity on there. Lots of peo­ple had the saltire on their lids – that was re­ally David Coulthard’s thing – but I am also su­per­sti­tious about it, you will no­tice that it isn’t even on my race suit. Also, the tar­tan thing had been done by Jackie Ste­wart and Al­lan Mcnish. I wanted some­thing dif­fer­ent, so ev­ery crash hel­met I have has a map of Scot­land. That has stayed with me to this day.”

Shed­den thinks it is im­por­tant for driv­ers to have their own style: “When you look at some of the younger driv­ers or karters com­ing up through the ranks, it looks like there has been an ac­ci­dent in a paint shop with their hel­met de­sign.

“When you think back to some driver – even some of the more re­cent ones like Mika Hakki­nen or Jen­son But­ton, they have a dis­tinc­tive sig­na­ture of their own. I think that is a re­ally im­por­tant thing in mo­tor­sport.”

MARCH 2 2016 Shed­den and Tan­ner (right) Shed­den: 2015 BTCC champ

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