CHANNEL 4’s BIG PLAN
Channel 4 has gone on a recruitment drive to freshen up free-to-air Formula 1 coverage and appeal to its younger audience, forming a 12-strong team oozing in quality.
Former T4 and X Factor USA presenter Steve Jones will be the anchor, flanked by David Coulthard. Mark Webber offers a current viewpoint while Alain Prost is a heavyweight signing that proves it is taking its responsibility of F1 seriously.
Ten of the races will be live, with the channel committed to giving enough time at the end of broadcasts for proper analysis. There will be no ad breaks during the races.
The track action will remain the star, with a heavy focus on interviews either side.
Features like Coulthard pitting a Red Bull up against Guy Martin on a motorbike are sure to appeal to the masses but likely to irritate the purists. Channel 4 is certainly doing things differently.