CHAN­NEL 4’s BIG PLAN

Motor Sport News - - F1 Preview: Themes - LIVE RACES Chan­nel 4: F1 Live

Chan­nel 4 has gone on a re­cruit­ment drive to freshen up free-to-air For­mula 1 cov­er­age and ap­peal to its younger au­di­ence, form­ing a 12-strong team ooz­ing in qual­ity.

For­mer T4 and X Fac­tor USA pre­sen­ter Steve Jones will be the an­chor, flanked by David Coulthard. Mark Web­ber of­fers a cur­rent view­point while Alain Prost is a heavy­weight sign­ing that proves it is tak­ing its re­spon­si­bil­ity of F1 se­ri­ously.

Ten of the races will be live, with the chan­nel com­mit­ted to giv­ing enough time at the end of broad­casts for proper anal­y­sis. There will be no ad breaks dur­ing the races.

The track ac­tion will re­main the star, with a heavy fo­cus on in­ter­views ei­ther side.

Fea­tures like Coulthard pit­ting a Red Bull up against Guy Martin on a mo­tor­bike are sure to ap­peal to the masses but likely to ir­ri­tate the purists. Chan­nel 4 is cer­tainly do­ing things dif­fer­ently.

C4 pre­sent­ing team is an im­pres­sive line-up

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.