Ex-nis­san man Cox launches es­ports team

Motor Sport News - - Racing News -

For­mer Nis­san mo­tor­sport boss Dar­ren Cox has launched the world’s first pro­fes­sional es­ports rac­ing team, which has gar­nered sup­port from real-world teams.

Cox launched his new ESPORT+CARS ini­tia­tive last week and in­tends to gather to­gether the best vir­tual rac­ing driv­ers across the globe to com­pete in tour­na­ments around the world.

Cox pre­vi­ously founded the suc­cess­ful Nis­san Plays­ta­tion GT Academy scheme, which turned gamers into real-life in­ter­na­tional rac­ing driv­ers.

“The ESPORT+CARS Vir­tual Rac­ing Team is the first step in pro­fes­sion­al­is­ing mo­tor­sport in the vir­tual world,” said Cox. “We want to use the team to shine a light on the huge op­por­tu­nity that is vir­tual mo­tor­sport and we will do it by mir­ror­ing the ap­proach of the best teams and brands in the real mo­tor­sport world.”

Cox added that he saw es­ports as an ideal way to boost in­ter­est in real-life mo­tor­sport: “Fans are now ‘find­ing’ their sports through the dig­i­tal world and gam­ing, in­deed 72 per cent of gamers we in­ter­viewed said that gam­ing had made them mo­tor­sport fans.”

World En­durance Cham­pi­onship team Greaves Mo­tor­sport is a part­ner of the new team. Man­ager Tim Greaves said: “We have seen the pro­fes­sion­al­ism of gamers first hand and are watch­ing es­ports with in­ter­est.”

Cox: es­ports is grow­ing

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