Motor Sport News - - Rally News -

The ad­di­tion of a ti­tle spon­sor means the im­me­di­ate fu­ture of the Bri­tish Rally Cham­pi­onship is se­cured, ac­cord­ing to In­ter­na­tional Mo­tor Sports Ltd’s chief Ben Tay­lor.

IMS – which pro­motes the se­ries – took over for the 2016 sea­son af­ter the cham­pi­onship had a year’s hia­tus in 2015 while it was re­for­mat­ted.

The cham­pi­onship was built again from scratch for the 2016 sea­son and Tay­lor be­lieves the ad­di­tion of Pre­stone – an an­tifreeze and coolant com­pany – makes the cham­pi­onship more fi­nan­cially sus­tain­able.

“If we’re be­ing flip­pant about it, it means year three [2018] looks more likely,” said IMS man­ag­ing di­rec­tor Tay­lor.

“The MSA were re­ally clear that the BRC isn’t a money mak­ing ex­er­cise, but they were also equally clear that this is not a loss mak­ing ex­er­cise. They can’t af­ford to un­der­write a cham­pi­onship. I have to get to breakeven this year.

“The good news with the spon­sor is that it takes away some of those fi­nan­cial wor­ries from last year when we lost a lot of money, I like to call it in­vest­ing, be­cause we had to get year one [2016] up and run­ning.

“I think it’s a good en­dorse­ment of what we de­liv­ered last year, that now there’s a brand that’s never done spon­sor­ship be­fore, that has looked at the pro­posal and has recog­nised that there is some­thing here.”

Tay­lor (c) look­ing to sus­tain BRC

Pho­tos: Jakob Ebrey, Pro-rally Pho­tog­ra­phy

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