Third el­e­ment of Lon­don Show re­vealed

Luxury life­style joins boats and wa­ter­sports hol­i­days

Motorboat & Yachting - - Latestnews -

The third el­e­ment of the re­cently re­struc­tured Lon­don Boat Show has been con­firmed as a luxury life­style event called Be­spoke Lon­don.

Ear­lier this year, or­gan­is­ers an­nounced a ma­jor re­vamp of the show, cut­ting the du­ra­tion from ten days to five and split­ting the show into three sep­a­rate el­e­ments.

The Boat Show re­mains the cen­tral fo­cus, with a brand new Boat­ing & Wa­ter­sports Holiday Show as the first of the flank­ing shows to be un­veiled. Now, Na­tional Boat Shows has con­firmed Be­spoke Lon­don as the other neigh­bour­ing event.

Ac­cord­ing to the or­gan­is­ers, this will be ‘a pre­mium event tar­get­ing a global high net worth au­di­ence.’

“We are hand­pick­ing brands and prod­ucts that com­ple­ment the life­style of af­flu­ent boaters. We’re cur­rently talk­ing to high-end car brands, watch com­pa­nies, tai­lors and en­ter­tain­ment ser­vices,” ex­plained Na­tional Boat Show’s Annabel Wildey. Mur­ray El­lis, chief of­fi­cer of boat shows, said, “Be­spoke Lon­don is a big part of our re-imag­i­na­tion of the Lon­don Boat Show. The city’s global trans­port links and world-renowned busi­ness heart makes it a hive for ul­tra-high net worth in­di­vid­u­als.”

A beach re­sort with sand and sea has also been un­veiled for the Holiday el­e­ment of the show.

The new dates for the Lon­don Boat Show are Jan­uary 10-14 at EX­CEL. For more on the re­vamped show, see p16.

Be­spoke Lon­don will fea­ture luxury life­style brands

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