HONDA MOVES TO SE­CURE ‘ADV’ NAME

Motorcycle News (UK) - - This Week -

Honda made quite a big deal of their ADV Con­cept at the Mi­lan mo­tor­cy­cle show in Novem­ber. A chunky-tyred con­cept bike aimed at ur­ban ad­ven­tur­ers, it ap­peared to be the an­swer to a ques­tion noone had ever asked.

But it now ap­pears Honda have been busy with trade­marks too, fil­ing an ap­pli­ca­tion for the name ‘ADV.’ While that moniker hasn’t been used in any of its lit­er­a­ture this year, the same three let­ters were boldly em­bla­zoned on the sides of the Nc750-based City Adventure con­cept bike shown in Mi­lan in Novem­ber, sug­gest­ing it will reach pro­duc­tion un­der the ‘ADV’ name in the very near fu­ture.

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