THE ROLLS-ROYCE OF MOTORCYCLING
The original Brough Superior company was founded in 1924 by George Brough with a factory in Nottingham that built bikes that were referred to as the Rolls-royce of Motorcycles. All bikes were handbuilt and bespoke to each customer and each was guaranteed to be capable of 100mph. Even today rusting hulks can fetch huge sums. In more recent years the actual ownership of the Brough Superior Motorcycles brand was bought by British businessman Mark Upham. He has teamed up with Thierry Henriette and Albert Castaigne of French firm Boxer Design to form a cooperation where they pay for and develop the new bike and he allows them to sell the bikes as Brough Superiors. The first modern Brough was shown at the 2013 Milan motorcycle show with a slightly changed model seen in 2014 at the same event. It’s taken two years of frantic work to get the bike ready for production with the final confirmation of orders about to allocate the 300 limited-edition machines.