THE ROLLS-ROYCE OF MO­TOR­CY­CLING

Motorcycle News (UK) - - New Bikes -

The orig­i­nal Brough Su­pe­rior com­pany was founded in 1924 by Ge­orge Brough with a fac­tory in Not­ting­ham that built bikes that were re­ferred to as the Rolls-royce of Mo­tor­cy­cles. All bikes were hand­built and be­spoke to each cus­tomer and each was guar­an­teed to be ca­pa­ble of 100mph. Even to­day rust­ing hulks can fetch huge sums. In more re­cent years the ac­tual own­er­ship of the Brough Su­pe­rior Mo­tor­cy­cles brand was bought by Bri­tish busi­ness­man Mark Upham. He has teamed up with Thierry Hen­ri­ette and Al­bert Cas­taigne of French firm Boxer Design to form a co­op­er­a­tion where they pay for and de­velop the new bike and he al­lows them to sell the bikes as Brough Su­pe­ri­ors. The first mod­ern Brough was shown at the 2013 Mi­lan mo­tor­cy­cle show with a slightly changed model seen in 2014 at the same event. It’s taken two years of fran­tic work to get the bike ready for pro­duc­tion with the fi­nal con­fir­ma­tion of or­ders about to al­lo­cate the 300 lim­ited-edi­tion ma­chines.

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