2016 BROUGH SUPERIOR SS100
Price £47,500 (depending on exchange rates and local taxes) Engine 997cc, liquid-cooled, fourstroke V-twin, DOHC, 8v, 6-speed, chain drive Power 127bhp @ 7800rpm Torque 88ftlb @ 6400rpm Wheels 120/70-18 front, 160/60-18 rear. Cast aluminium Brakes Four 23
100mph, that it was “built up to an ideal not down to a price”.
To explain in a little more depth, MCN sought out three industry experts for their take on these 20th century icons. Mike Leatherdale is the machine registrar of the Brough Superior Club: “It all boils down to George Brough’s magic in the 1920s and 30s,” he says, “and 90 years later it’s still working. He had an ability to create really high performance machines – they’ll pull away at 10mph in top gear quite smoothly – that looked the tops and that were finished with terrific attention to detail and lots of special innovations that were all his own ideas. You’ve only got to look at the roll-on centrestand on some models, it’s so efficient even by modern standards. They tend to be machines that you keep for a lifetime.”
“When they were made,” says George Beale of H&H Classics, “George Brough was a man about town. He was a high society person, always well dressed in plus fours and carrying a cigarette holder. So when he decided to make motorcycles, he used the best and most expensive elements. If they’re expensive, the thinking went, they’re exclusive, and that’s what rich people want to buy. He described his machines as the ‘Rolls Royce of motorcycles’ and priced them to be unobtainable for the general public.”
James Hewing, director of the National Motorcycle Museum, agrees: “You could buy a nice semi-detached house in a leafy suburb for the price of a new Brough Superior when they were first made,” he says. “That elite status wasn’t damaged by the fact that T E Lawrence – otherwise known as Lawrence of Arabia – was their best customer. You can’t overstate how well known he was, and Brough was always happy to capitalise on it.”
The re-birth of the Brough brand means that a handful of 21st century riders will be able to experience the new SS100 this year, but for those seeking the true vintage experience there is another way. Members of the Friends of the National Motorcycle Museum scheme can take advantage of their “Try a Classic Bike” days to pilot an original Brough around the museum’s grounds. And if that’s still not satisfying enough, it’s time to start saving hard. and rebound, front. Single rear Öhlins shock, adjustable for preload and rebound Frame Steel and Titanium tubular trellis Kerb weight 205kg Fuel Capacity 16 litres Contact www. broughsuperiormotorcycles.com