Motorcycle News (UK) - - This Week -

In charge of the grow­ing Husq­varna is Reinhold Zens who is also re­spon­si­ble for mak­ing sure Husq­varna works with par­ent com­pany KTM but also has a clear iden­tity and a busi­ness plan.

Since KTM bought Husq­varna three years ago they have seen some un­prece­dented sales that should peak at 28,500 by the end of 2016. That splits into 14,000 com­pe­ti­tion en­duro bikes, 10,000 mo­tocross and 4000 su­per­moto and en­duro mod­els. Zens said: “The 401 and 125 are go­ing to be the first bikes into pro­duc­tion and the 701 will fol­low shortly af­ter­wards. We es­ti­mate we can sell 8000 of the 401 and 125 in the first year. A full range of street mo­tor­cy­cles for Husq­varna is a clear vi­sion for us. Husq­varna has al­ways been a pi­o­neer­ing brand and this will con­tinue. We aim to be the third big­gest Euro­pean man­u­fac­turer and this is a re­al­is­tic aim. Even­tu­ally we will see a 50/50 split be­tween road and off-road bikes.

“Husq­varna’s new street bikes are go­ing to need a new way of be­ing sold and we will be open­ing ur­ban-style stores in cities like Lon­don, Mi­lan, Rome, Paris, Barcelona, Ham­burg, Mu­nich, Vi­enna – places where style-lead cus­tomers can see the bikes.

“We have seen af­ter three and half years now that there is vir­tu­ally no can­ni­bal­i­sa­tion be­tween Husq­varna and KTM and we ex­pect this to be the same in the street mo­tor­cy­cle seg­ment too. Th­ese are ex­cit­ing times for a brand with such a big his­tory as Husq­varna.”

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