HUSQVARNA MOTORCYCLES MANAGING DIRECTOR
In charge of the growing Husqvarna is Reinhold Zens who is also responsible for making sure Husqvarna works with parent company KTM but also has a clear identity and a business plan.
Since KTM bought Husqvarna three years ago they have seen some unprecedented sales that should peak at 28,500 by the end of 2016. That splits into 14,000 competition enduro bikes, 10,000 motocross and 4000 supermoto and enduro models. Zens said: “The 401 and 125 are going to be the first bikes into production and the 701 will follow shortly afterwards. We estimate we can sell 8000 of the 401 and 125 in the first year. A full range of street motorcycles for Husqvarna is a clear vision for us. Husqvarna has always been a pioneering brand and this will continue. We aim to be the third biggest European manufacturer and this is a realistic aim. Eventually we will see a 50/50 split between road and off-road bikes.
“Husqvarna’s new street bikes are going to need a new way of being sold and we will be opening urban-style stores in cities like London, Milan, Rome, Paris, Barcelona, Hamburg, Munich, Vienna – places where style-lead customers can see the bikes.
“We have seen after three and half years now that there is virtually no cannibalisation between Husqvarna and KTM and we expect this to be the same in the street motorcycle segment too. These are exciting times for a brand with such a big history as Husqvarna.”