Sort it for the kids

Motorcycle News (UK) - - This Week -

As my daugh­ter is tak­ing her A2 li­cence I have been look­ing for a suit­able A2 or re­stricted new bike. You would not be­lieve how dif­fi­cult it is. Yes, I have done all the re­search my­self but you get no real help or ad­vice from ei­ther deal­ers, or as I have dis­cov­ered last week, from the man­u­fac­turer reps at the NEC. BMW have in my view the ideal first new bike with the 310. I asked “When will it be avail­able?” “Not sure, first or sec­ond quar­ter.” “Test ride?” “No idea!” When will deal­ers re­alise that their fu­ture re­lies on fo­cus­ing on get­ting young peo­ple into bik­ing not older peo­ple like me who have been rid­ing since the FS1-E days. They need to push their A2 suit­able mod­els and en­cour­age their fu­ture cus­tomers to en­gage in their prod­uct. Tim Haynes, Sus­sex

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