VERDICT ‘It’s all down to diversity...’
MICHAEL NEEVES SENIOR ROAD TESTER
We’ve listened to MCN readers online and spoken to several dealers to find out why these sensational machines aren’t selling in their droves.
For the Ducati, it’s obvious: it’s an expensive, single-minded machine, perfect for mad dashes through the countryside on a sunny Sunday and little else. It’s a bit of fun on the side for the well-healed, who have a main bike in their garage.
The Suzuki suffers from the perception that all 600s are highly strung pocket rockets, but the GSX-R600 is every inch a big bike with an even bigger heart. It’s also battling with its 750cc big sister and falling behind in the technology stakes compared to rivals.
Aprilia have more issues to overcome. We all know that little compares to an RSV4 RF at full flight and it comes with one of the best engines, chassis and electronics packages in the business. But many simply don’t have the confidence to buy one, unless there’s the reassurance of a lifetime guarantee, which dealers like Wheels can offer.
But in general there’s now more two-wheeled choice out there and more to biking than just sportsbikes, no matter what size or shape they are. There are any number of sporty adventure bikes, tourers, retros and everything in between. We’ve never had such mouth-watering diversity, which means the days of bikes like these being big sellers are over.
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