VIC­TORY MO­TOR­CY­CLES AD­MIT DE­FEAT

Motorcycle News (UK) - - This Week -

Po­laris In­dus­tries, the gi­ant Amer­i­can firm be­hind Vic­tory Mo­tor­cy­cles and In­dian Mo­tor­cy­cle, have an­nounced that they will im­me­di­ately wind down the Vic­tory Mo­tor­cy­cles brand.

Founded 18 years ago, the Vic­tory brand has been a strong pres­ence in the mar­ket, and was num­ber four in the North Amer­i­can mar­ket on mar­ket share, but global sales were only run­ning at just over 10,000 units per an­num. The process of wind­ing-up the firm starts im­me­di­ately, and is ex­pected to be com­plete in 18 months.

“This was an in­cred­i­bly dif­fi­cult de­ci­sion,” said Po­laris In­dus­tries Chair­man and CEO Scott Wine. “We have in­vested not only re­sources, but our hearts and souls, into forg­ing the Vic­tory Mo­tor­cy­cles brand, and we are ex­cep­tion­ally proud of what our team has ac­com­plished.”

Isle of Man TT fans, as well as fans of elec­tric bikes, will also know that Po­laris ac­quired Brammo in 2015, and have been racing with the tech­nol­ogy un­der the Vic­tory brand name. All Brammo patents, tech­nol­ogy, in­tel- lec­tual prop­erty and Po­laris en­hance­ments will re­main the prop­erty of Po­laris and the firm says that they “will be ap­plied to other prod­ucts and busi­ness units as ap­pro­pri­ate”.

So what does the demise of Vic­tory mean for own­ers? Deal­ers and own­ers won’t sud­denly be cut off, and Po­laris have com­mit­ted to con­tinue to pro­vide them with the same lev­els of cus­tomer ser­vice and sup­port. There will be full parts avail­abil­ity for 10 years along with ser­vice, war­ranty cov­er­age and other nec­es­sary sup­port. All ex­ist­ing UK Vic­tory deal­ers are also out­lets for sis­ter firm In­dian, so it’s likely that the sup­ply­ing Vic­tory dealer will still be own­ers’ first port of call. Each dealer will make this de­ci­sion based on their unique cir­cum­stances and cus­tomer base, and some may of­fer ser­vice for 10 years or more.

So is there any good news? Well, yes. The demise of Vic­tory frees up in­vest­ment funds and other re­sources that will be used to ac­cel­er­ate the growth, prod­uct in­no­va­tion and prof­itabil­ity of the In­dian Mo­tor­cy­cle range.

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