Sav­ing Amer­ica

Motorcycle News (UK) - - This Week -

Vic­tory were a breath of fresh air when they launched, deftly in­sert­ing a hunt­ing knife

be­tween the ribs of Har­leyDavid­son’s dom­i­nance by of­fer­ing devo­tees of Amer­i­can V-twins a more en­gag­ing rid­ing ex­pe­ri­ence. Vic­tory meant per­for­mance, build qual­ity, sharp styling and a re­fresh­ing lack of emo­tional bag­gage.

While Vic­tory paved the way for Po­laris to re­launch In­dian, they also pres­sured H-D to im­prove and mod­ernise their range, mean­ing that in 2017 we have the foun­da­tions for a leg­endary Amer­i­can bat­tle. In­dian are set to re­dou­ble their ag­gres­sive growth, and Har­ley now boast a fan­tas­ti­cally strong range. Both brands are drip­ping in the her­itage Vic­tory lacked, and noth­ing Po­laris ac­quires in the fu­ture will en­croach on In­dian’s suc­cess.

We should mourn Vic­tory’s pass­ing, though. Their loss may be just a drop in the ocean of mo­tor­cy­cling, but their legacy is the re­birth of In­dian, the forced rein­vig­o­ra­tion of the Amer­i­can mo­tor­cy­cle mar­ket, and now a steroid in­jec­tion for In­dian’s fu­ture growth.

Richard New­land, Dep Edi­tor

‘Vic­tory meant a re­fresh­ing lack of emo­tional bag­gage’

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