‘The risk is to riders’ comprehension not their physical being’
Richie Finney runs motorcycling adventures in Norway, Thailand, Cambodia and beyond
“My concept is one of exploration and discovery; to imbue a feeling of being the first person to travel a given route, regardless of how many have gone before. It’s self-indulgent to be a true ‘gentleman of the road’.
“So I take that open road romance and package it into a deliverable experience for those who may be time poor. Be it for a group of 30 or 300, I take great pride in creating an adventure that I would be excited to do myself.
“When you travel alone by motorcycle you meet all kinds of people and if you’re open towards them you will find that they will be open towards you. This can lead to them showcasing offbeat attractions or even their whole town. So I research and ride routes to create that hospitality in advance. “I love to scour old books and maps for interesting routes, many of which are off the beaten track. Once, en route to Sturgis, I took 24 Harleys through a Native American reservation to visit Wounded Knee. “It was 20 miles of gravelled dirt road (up to a foot deep). Some riders freaked out. Despite some sense of humour failures, they made it through and felt proud of themselves. It’s about taking people out of comfort zones but within a cotton wool case, where the risk is to their comprehension not their physical being. Some still bemoan that experience, but they’re still telling the story 10 years on...”
‘Riders leave comfort zones within cotton wool cases’ RICHIE FINNEY
Where no biker has gone before … in their own imagination, at least
creating Richie Finney takes pride in adventures he’d love to do himself