World fa­mous prod­uct de­signer launches his own mo­tor­cy­cle brand

Motorcycle News (UK) - - This Week - By Andy Cal­ton

Sacha La­kic is a French ar­chi­tect and de­signer who loves bikes so much he has launched his own mo­tor­cy­cle com­pany. For his Black­track brand, he’s cre­ated the BT-01S and BT-01R which are based on the Honda CX500 and he’s got some new bikes in the pipe­line. He said: “I’ve al­ways been fas­ci­nated by cars and mo­tor­cy­cles, by high speed. I love what it rep­re­sents – it’s a symbol of moder­nity, tech­nol­ogy and free­dom. Mo­tor­cy­cles are def­i­nitely my favourite prod­ucts to use and de­sign.”

La­kic cur­rently gets around on a Yamaha Tmax, a Har­ley Sof­tail Break­out and a Voxan Black Magic, which he also de­signed. He may have made a name for him­self by de­sign­ing build­ings and fur­ni­ture, but it’s bikes that he finds the most chal­leng­ing. He said: “De­sign­ing a chair, a lamp or even a house is a piece of cake for me. It is more my other de­signs, like fur­ni­ture, that are in­spired by the world of mo­tor­cy­cles. When I’m de­sign­ing, re­gard­less of the ob­ject, I try to bring the same strong emo­tional sen­sa­tion of move­ment. I feel that a prod­uct that is in mo­tion is alive, al­most as if it has a soul. The idea of move­ment is al­ways present in my work, and has be­come the sig­na­ture of my de­signs.”

And while La­kic could have cho­sen a more dra­matic bike to base his first of­fer­ing on, he ex­plains how the hum­ble CX500 be­came his blank can­vas. “I love the de­sign of this en­gine – it is a work of art in it­self and I have al­ways con­sid­ered the tech­nol­ogy of this model very ad­vanced for the 80s.

“It is nicely pro­por­tioned in terms of style and much more com­pact, el­e­gant and lighter than a Guzzi en­gine. I have al­ways been a lit­tle frus­trated by the de­sign of this model, and for me it was an op­por­tu­nity to high­light the beauty of the en­gine, and to bring the style to the level of its tech­nol­ogy.”

La­kic will build five R mod­els (£50,000 each) and 20 of the stan­dard bike (£30,000 each), although buy­ers can spec their ma­chine how they want.

De­signer and bike nut Sacha La­kic

‘Mo­tor­cy­cles are def­i­nitely my favourite prod­ucts to use and de­sign’

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