Big plan for little bikes
The birth of a new family of topend superbikes isn’t the only bold development at Ducati, with Domenicali revealing they are considering smaller-capacity bikes.
“Our product plan is being reviewed every year, but we do not need to fight to build 100,000 or 200,000 bikes a year – that is not our main goal. Our goal is to keep growing, keep profitable, and keep raising the value of the brand – staying in the highest premium part of the market, and delivering very special, very high quality performance motorcycles.
“It is true that many new markets are developing in interesting ways, so it is possible that in the future we could consider developing premium smaller bikes, but that’s not yet decided,” he said. While Ducati already boast a 400cc offering in the Scrambler range, the suggestion isn’t that there would be a huge range of complementary bikes for mature markets, but a more focused range tailored to the firm’s huge growth in emerging markets, where the brand name and identity have huge value, but where largecapacity bikes aren’t the norm.
The 400 Scrambler could lead the way for small-capacity Ducatis