Big plan for lit­tle bikes

Motorcycle News (UK) - - This Week -

The birth of a new fam­ily of topend su­per­bikes isn’t the only bold de­vel­op­ment at Du­cati, with Domenicali re­veal­ing they are con­sid­er­ing smaller-ca­pac­ity bikes.

“Our prod­uct plan is be­ing re­viewed ev­ery year, but we do not need to fight to build 100,000 or 200,000 bikes a year – that is not our main goal. Our goal is to keep grow­ing, keep prof­itable, and keep rais­ing the value of the brand – stay­ing in the high­est pre­mium part of the mar­ket, and de­liv­er­ing very spe­cial, very high qual­ity per­for­mance mo­tor­cy­cles.

“It is true that many new mar­kets are de­vel­op­ing in in­ter­est­ing ways, so it is pos­si­ble that in the fu­ture we could con­sider de­vel­op­ing pre­mium smaller bikes, but that’s not yet de­cided,” he said. While Du­cati al­ready boast a 400cc of­fer­ing in the Scram­bler range, the sug­ges­tion isn’t that there would be a huge range of com­ple­men­tary bikes for ma­ture mar­kets, but a more fo­cused range tai­lored to the firm’s huge growth in emerg­ing mar­kets, where the brand name and iden­tity have huge value, but where large­ca­pac­ity bikes aren’t the norm.

The 400 Scram­bler could lead the way for small-ca­pac­ity Du­catis

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