What the mighty 90 gave us
CHEAP, AFFORDABLE, NO-FUSS TRANSPORT
100mpg, easy to ride, and cheap as chips, it’s no wonder the C90 is the biggest-selling bike of all time with over 60 million units shifted.
A NEW IMAGE
‘You meet the nicest people on a Honda’, coined for a 1963 US marketing campaign, went a long way to changing public perception.
A BIKE FOR LIFE
Many bike mags have tried (and usually failed) to kill a C90. The bikes are so basic and bulletproof that they just keep going forever.
THE HONDA FIREBLADE
Without massive sales of the C90 it’s unlikely that Honda would have thrived as a company and we’d never have had the Blade.