Why not death by golf?

Motorcycle News (UK) - - This Week -

My lo­cal post of­fice has a cou­ple of screens that con­stantly show ad­verts. As I was stand­ing there, my at­ten­tion was drawn to im­ages of a mo­tor­cy­clist. He was do­ing a good job of avoid­ing a num­ber of in­creas­ingly dan­ger­ous sit­u­a­tions, driv­ers pulling out, farm­ers spray­ing mud on the road, etc. I was en­thralled, await­ing the out­come. Thank­fully, he even­tu­ally pulled up at his house. “Hur­rah,” I thought. Then a ti­tle ap­peared on the screen: “Only if that nor­mally hap­pened,” or some­thing sim­i­lar. It be­came ap­par­ent the ad­vert was ac­tu­ally for pre-planned fu­ner­als! The ad­vert seemed to im­ply that the rider was lucky to make it home and it was un­usual for such a sit­u­a­tion to take place. Why pick on mo­tor­cy­clists? They could just as eas­ily have shown some­body smok­ing, over-eat­ing or play­ing golf, all of which cause more deaths per an­num. Well, maybe not golf, un­less you die from bore­dom... Adam Hin­ton, email

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