Why not death by golf?
My local post office has a couple of screens that constantly show adverts. As I was standing there, my attention was drawn to images of a motorcyclist. He was doing a good job of avoiding a number of increasingly dangerous situations, drivers pulling out, farmers spraying mud on the road, etc. I was enthralled, awaiting the outcome. Thankfully, he eventually pulled up at his house. “Hurrah,” I thought. Then a title appeared on the screen: “Only if that normally happened,” or something similar. It became apparent the advert was actually for pre-planned funerals! The advert seemed to imply that the rider was lucky to make it home and it was unusual for such a situation to take place. Why pick on motorcyclists? They could just as easily have shown somebody smoking, over-eating or playing golf, all of which cause more deaths per annum. Well, maybe not golf, unless you die from boredom... Adam Hinton, email