Du­cati’s re­vamped col­lec­tion is more an Aladdin’s cave of rare gems than a mu­seum full of relics

Motorcycle News (UK) - - Feature - By Jon Urry MCN CON­TRIB­U­TOR

Du­cati Mu­seum cu­ra­tor Livio Lodi is known around the fac­tory as the ‘liv­ing Du­cati ar­chive’ due to his ex­ten­sive knowl­edge of the brand, all of which he has en­cap­su­lated in the firm’s stun­ning dis­play of bikes. Beau­ti­fully set out, the Du­cati Mu­seum has been a mag­net for over 600,000 Du­catisti since it opened its doors in June 1998. How­ever, with the firm re­cently cel­e­brat­ing its 90th an­niver­sary, the mu­seum has seen some ma­jor changes and af­ter be­ing shut for six months last year, has just re­opened its doors.

“We needed to re­or­ga­nize the mu- seum as ev­ery­one knows about Du­cati’s re­cent rac­ing his­tory but, es­pe­cially for the new gen­er­a­tion, this is like only see­ing the tip of the ice­berg,” ex­plains Lodi. “Un­der the sur­face is some in­cred­i­bly in­ter­est­ing his­tory and we need to show this to the new gen­er­a­tion and ex­plain how Du­cati be­came so cool and fa­mous since it be­gan in 1926. The pre­vi­ous mu­seum was far more about rac­ing mo­tor­cy­cles, but we have now added the story of the road bikes, which was pre­vi­ously miss­ing.”

The mu­seum now in­cludes a se­ries of rooms ded­i­cated to the mile­stone mod­els in the firm’s road bike de­vel­op­ment, which Livio Lodi guided MCN around, ex­plain­ing their sig­nif­i­cance and the part they played in Du­cati’s his­tory.

Some of Du­catiõs most fa­mous rac­ers sur­round the rooms ded­i­cated to road bikes

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