1970S SEX­ISM WAS AT ITS PEAK

Motorcycle News (UK) - - This Week -

The ’70s was the decade of cring­ing sex­ism. In this is­sue of MCN we de­scribe a mo­tor­cy­cle as a ‘woman’s bike’ while ev­ery man­u­fac­turer plonked scant­i­ly­clad ladies on the sad­dles of their ma­chines for more sales. Ad­ver­tis­ing was full of it too, as this ad for Life hel­mets with its body-painted mod­els proves.

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