Motorcycle News (UK) - - This Week -

Dirtquake – the al­ter­na­tive mo­tor­cy­cling fes­ti­val that en­cour­ages a di­verse blend of bike fans, dirt rac­ers, mil­len­ni­als, grease mon­keys, celebri­ties, cus­tom shop de­sign­ers, speed freaks and week­end war­riors to cel­e­brate their shared love – has been bought by North One, the brand be­hind Guy Martin’s many TV series, as well as Fifth Gear, Travel Man and more.

North One plan to hold races in the UK, Europe and US in 2017-18 on mud, snow and sand, al­low­ing more fans than ever be­fore to take part. With an ITV tele­vi­sion deal al­ready in place and mul­ti­ple spon­sors com­ing on­board – which MCN sources sug­gest in­clude Mon­ster En­ergy and Har­ley-david­son – the com­pany plans to grow Dirtquake glob­ally.

Su­per­star mo­tor­cy­cling tal­ent ap­pear­ing at this year’s event will in­clude World Su­per­bike cham­pi­ons Carl Fog­a­rty and Neil Hodg­son and Dirtquake vet­eran Guy Martin.

Com­ment­ing on the ac­qui­si­tion, Neil Dun­can­son, CEO of North One Tele­vi­sion, told MCN: “Guy Martin in­tro­duced us to Dirtquake a few years ago and we’ve been watch­ing the event grow with in­ter­est. We don’t want to change the DNA of the event but we cer­tainly want to build on it.”

The next Dirtquake - at King’s Lynn, in Nor­folk, on Satur­day July 8-9, will be the first that re­ceives tele­vi­sion cov­er­age, with a one-hour spe­cial planned for ITV4 at 8pm, on Wed­nes­day 12 July. It will also be su­per-sized com­pared with pre­vi­ous years, with the event held over two days rather than just one. Tick­ets are avail­able via the Dirtquake web­site: www.dirtquake.tv

‘We don’t want to change the event’s DNA – only build upon it’


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