DIRTQUAKE SET FOR TV STARDOM
Dirtquake – the alternative motorcycling festival that encourages a diverse blend of bike fans, dirt racers, millennials, grease monkeys, celebrities, custom shop designers, speed freaks and weekend warriors to celebrate their shared love – has been bought by North One, the brand behind Guy Martin’s many TV series, as well as Fifth Gear, Travel Man and more.
North One plan to hold races in the UK, Europe and US in 2017-18 on mud, snow and sand, allowing more fans than ever before to take part. With an ITV television deal already in place and multiple sponsors coming onboard – which MCN sources suggest include Monster Energy and Harley-davidson – the company plans to grow Dirtquake globally.
Superstar motorcycling talent appearing at this year’s event will include World Superbike champions Carl Fogarty and Neil Hodgson and Dirtquake veteran Guy Martin.
Commenting on the acquisition, Neil Duncanson, CEO of North One Television, told MCN: “Guy Martin introduced us to Dirtquake a few years ago and we’ve been watching the event grow with interest. We don’t want to change the DNA of the event but we certainly want to build on it.”
The next Dirtquake - at King’s Lynn, in Norfolk, on Saturday July 8-9, will be the first that receives television coverage, with a one-hour special planned for ITV4 at 8pm, on Wednesday 12 July. It will also be super-sized compared with previous years, with the event held over two days rather than just one. Tickets are available via the Dirtquake website: www.dirtquake.tv
‘We don’t want to change the event’s DNA – only build upon it’