‘Best to sell on Sun­day’

Mur­ray’s golden rules for get­ting the best deal when sell­ing on­line

Motorcycle News (UK) - - Buying & Selling - NEXT WEEK Why sporty used nakeds are mak­ing big bucks

Last week, we looked at how to buy a bike on ebay. This week, it’s how to sell. How to get the most watch­ers, and the best price.

Don’t take the num­ber of watch­ers as in­dica­tive of the num­ber of peo­ple likely to bid. Most peo­ple will just want to see what it sells for, es­pe­cially if it’s some­thing un­usual or they own one them­selves. I do this my­self all the time.

First rule – put up as many pic­tures as pos­si­ble, large size, and make sure they’re good. I’ve seen too many auc­tions fail to make de­cent money be­cause of bad pic­tures.

Same goes for the de­scrip­tion. You want to in­clude as much info as pos­si­ble. A lit­tle per­sonal opin­ion never hurts, ei­ther – it shows you’re an ex­pe­ri­enced owner who knows the bike well. If there are faults with the bike, men­tion them. A buyer is quite jus­ti­fied in back­ing out if the thing is smok­ing like a lab­o­ra­tory bea­gle and you didn’t say so. Peo­ple think a bid is a bind­ing con­tract when in fact ebay makes spe­cific ex­cep­tions for ve­hi­cles and prop­erty, so if you don’t like the bike when you in­spect it, you’re within your rights sim­ply to walk away.

A Buy It Now is an op­tion, but it must be at least 40% above the start­ing price and once there’s a bid at the start­ing price, the BIN op­tion evap­o­rates. If you want to be ut­terly cer­tain of a sale, start the thing at 99p and no re­serve. You may sweat when it’s still on £17.99 with a day to go, but trust me, it will find its true value at the end. If you want to set a re­serve price, feel free, but set it at the ab­so­lute min­i­mum you’ll take for the bike.

Talk­ing of ends, the best time to have an auc­tion time out is Sun­day evening, when ev­ery­one’s at home and logged in. Work­ing hours are not good, and Bank Hol­i­days are the worst of the lot.

Put up as many pic­tures of the bike as you pos­si­bly can

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