‘Best to sell on Sunday’
Murray’s golden rules for getting the best deal when selling online
Last week, we looked at how to buy a bike on ebay. This week, it’s how to sell. How to get the most watchers, and the best price.
Don’t take the number of watchers as indicative of the number of people likely to bid. Most people will just want to see what it sells for, especially if it’s something unusual or they own one themselves. I do this myself all the time.
First rule – put up as many pictures as possible, large size, and make sure they’re good. I’ve seen too many auctions fail to make decent money because of bad pictures.
Same goes for the description. You want to include as much info as possible. A little personal opinion never hurts, either – it shows you’re an experienced owner who knows the bike well. If there are faults with the bike, mention them. A buyer is quite justified in backing out if the thing is smoking like a laboratory beagle and you didn’t say so. People think a bid is a binding contract when in fact ebay makes specific exceptions for vehicles and property, so if you don’t like the bike when you inspect it, you’re within your rights simply to walk away.
A Buy It Now is an option, but it must be at least 40% above the starting price and once there’s a bid at the starting price, the BIN option evaporates. If you want to be utterly certain of a sale, start the thing at 99p and no reserve. You may sweat when it’s still on £17.99 with a day to go, but trust me, it will find its true value at the end. If you want to set a reserve price, feel free, but set it at the absolute minimum you’ll take for the bike.
Talking of ends, the best time to have an auction time out is Sunday evening, when everyone’s at home and logged in. Working hours are not good, and Bank Holidays are the worst of the lot.
Put up as many pictures of the bike as you possibly can