Cool sales could mean hot deals
New bike sales have slumped so far in 2017, causing much gnashing of teeth and beardstroking among motoring market analysts.
The car market is also having a tough time with sales in April, May and June dropping by a hefty 10.3% year-on-year – the biggest quarterly drop in six years. Motorcycle sales for the first half of 2017 are down 13.4%. That only matters if that trend continues or gets worse over a prolonged period of time. Also sales of bikes over 650cc have stayed strong and this is where bike firms make the most money. The slump in new bike sales has largely been driven by Euro4 laws. Some dealers ‘ bought’ their own bikes at the end of 2016 (pre-registering them) and have been selling them ever since. This made 2016 sales figures look good, but 2017 stats look bad. Brexit and the General Election have also made UK consumers nervous about buying big stuff like houses, cars and motorcycles. The battered UK pound has also seen bike prices rise.
But things look set to get better. Expect more hot deals on new bikes as manufacturers fight back, Euro3 bikes will flush through the system too and a flood of 2018 machines should spark up the market. ANDY CALTON