Cool sales could mean hot deals

Motorcycle News (UK) - - THIS WEEK -

New bike sales have slumped so far in 2017, caus­ing much gnash­ing of teeth and beard­stroking among mo­tor­ing mar­ket an­a­lysts.

The car mar­ket is also hav­ing a tough time with sales in April, May and June drop­ping by a hefty 10.3% year-on-year – the big­gest quar­terly drop in six years. Mo­tor­cy­cle sales for the first half of 2017 are down 13.4%. That only mat­ters if that trend con­tin­ues or gets worse over a pro­longed pe­riod of time. Also sales of bikes over 650cc have stayed strong and this is where bike firms make the most money. The slump in new bike sales has largely been driven by Euro4 laws. Some deal­ers ‘ bought’ their own bikes at the end of 2016 (pre-reg­is­ter­ing them) and have been sell­ing them ever since. This made 2016 sales fig­ures look good, but 2017 stats look bad. Brexit and the Gen­eral Elec­tion have also made UK con­sumers ner­vous about buy­ing big stuff like houses, cars and mo­tor­cy­cles. The bat­tered UK pound has also seen bike prices rise.

But things look set to get bet­ter. Ex­pect more hot deals on new bikes as man­u­fac­tur­ers fight back, Euro3 bikes will flush through the sys­tem too and a flood of 2018 ma­chines should spark up the mar­ket. ANDY CALTON

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