‘We have big plans for bikes in all categories’
Who are they?
SWM were an Italian off-road brand in the 70s. After years of inactivity the name was bought by former Husqvarna factory staff in 2014 and with Chinese backing (the Shineray Group) the modern day SWM began.
What is SWM’S pedigree?
SMW is full of talented designers, engineers, technicians and test riders who’ve worked with Cagiva, Ducati, Aprilia and Husqvarna. They’ve grown from 20 to 100 staff in the past three years.
Where are they?
They’re based in the old Mv-owned Husqvarna factory on Lake Varese in northern Italy. BMW acquired the factory when it bought Husqvarna in 2007. BMW extended and modernised it, but with the paint barely dry, moved out when they sold Husqvarna to KTM.
Aren’t they Chinese?
No. SWM might be backed by the Shineray Group (who make cheap small-capacity bikes) but the machines are designed, engineered, developed and assembled in Italy with parts sourced locally and from around the world.
What else do they make?
As well as the Superdual and an off-road X version, with an 18in rear and 21in front wheel, SWM have a range of 125cc-500cc enduros and supermotos and a three-bike classic range, powered by modified 445cc Honda singles.
Do they race?
Yes. SWM are contesting this year’s Italian, European and World Supermoto championships. Their two-man team are currently second and third in Europe.
What’s the future?
SWM expect to build 6000 machines this year and will expand their model range for 2018 with new large and small-capacity bikes. We glimpsed a single-cylinder, straight-barred naked prototype
Can I buy one in the UK?
Yes. To find your local dealer, go to: www.swmmotorcycles.co.uk
What do SWM say?
“SWM is an Italian brand that produces Italian bikes. We have big plans for the future and want to produce machines in all the categories.” Ennio Marchesin, SWM Marketing Department (former Ducati 851 and 916 test rider!).
‘We glimpsed a single-cylinder, straight-barred naked prototype’ under a cover during our visit, but we were quickly ushered away.