‘We have big plans for bikes in all cat­e­gories’

Motorcycle News (UK) - - THIS WEEK -

Who are they?

SWM were an Ital­ian off-road brand in the 70s. Af­ter years of in­ac­tiv­ity the name was bought by for­mer Husq­varna fac­tory staff in 2014 and with Chi­nese back­ing (the Shin­eray Group) the mod­ern day SWM be­gan.

What is SWM’S pedi­gree?

SMW is full of tal­ented de­sign­ers, engi­neers, tech­ni­cians and test rid­ers who’ve worked with Ca­giva, Du­cati, Aprilia and Husq­varna. They’ve grown from 20 to 100 staff in the past three years.

Where are they?

They’re based in the old Mv-owned Husq­varna fac­tory on Lake Varese in north­ern Italy. BMW ac­quired the fac­tory when it bought Husq­varna in 2007. BMW ex­tended and mod­ernised it, but with the paint barely dry, moved out when they sold Husq­varna to KTM.

Aren’t they Chi­nese?

No. SWM might be backed by the Shin­eray Group (who make cheap small-ca­pac­ity bikes) but the ma­chines are de­signed, en­gi­neered, de­vel­oped and as­sem­bled in Italy with parts sourced lo­cally and from around the world.

What else do they make?

As well as the Superdual and an off-road X ver­sion, with an 18in rear and 21in front wheel, SWM have a range of 125cc-500cc en­duros and su­per­mo­tos and a three-bike clas­sic range, pow­ered by mod­i­fied 445cc Honda sin­gles.

Do they race?

Yes. SWM are con­test­ing this year’s Ital­ian, Euro­pean and World Su­per­moto cham­pi­onships. Their two-man team are cur­rently sec­ond and third in Europe.

What’s the fu­ture?

SWM ex­pect to build 6000 ma­chines this year and will ex­pand their model range for 2018 with new large and small-ca­pac­ity bikes. We glimpsed a sin­gle-cylin­der, straight-barred naked pro­to­type

Can I buy one in the UK?

Yes. To find your lo­cal dealer, go to: www.swm­mo­tor­cy­cles.co.uk

What do SWM say?

“SWM is an Ital­ian brand that pro­duces Ital­ian bikes. We have big plans for the fu­ture and want to pro­duce ma­chines in all the cat­e­gories.” En­nio March­esin, SWM Marketing De­part­ment (for­mer Du­cati 851 and 916 test rider!).

‘We glimpsed a sin­gle-cylin­der, straight-barred naked pro­to­type’ un­der a cover dur­ing our visit, but we were quickly ush­ered away.

SWM will build 6000 bikes this year BMW are to thank for the fa­cil­i­ties

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