Re­jjie Snow

Ir­ish hip-hop prodigy who’s sup­ported Ken­drick and hung with MF Doom

NME - - FRONT PAGE -

If there’s one rule In mu­sic, it’s that you don’t say no to Madonna. un­less you're re­jjie snow, that is. the Dublin­born rap­per was hand­picked to sup­port her on tour in 2015, but ini­tially de­clined. “I didn’t want to do it be­cause I didn’t have any big enough sin­gles out,” he says. “But then she gave me a call and said, ‘We re­ally want you to come to Prague.’ I was like, ‘What the f**k? I’d be an a**hole to turn this down.’”

Madge isn’t the only one who’s fallen for the ris­ing star. In the last four years the 24-yearold has gigged with Ken­drick la­mar (“in­cred­i­ble”), lunched with Mf Doom (“my idol”) and shot a mu­sic video with lily­rose Depp (“amaz­ing”). An im­pres­sive roll call, but mu­sic wasn’t al­ways his ca­reer choice.

Alexan­der Anyaeg­bunam was born in Dublin, where he was spot­ted for his nifty foot­ball skills. Picked out by us scouts, he was awarded an ath­letic schol­ar­ship by a florida acad­emy at 17. he went on to study film and de­sign at a top col­lege in Ge­or­gia, but dropped out. “I didn’t feel happy there,” he ad­mits. “I wanted to pur­sue mu­sic and it didn’t make sense to be at school.” he moved back to Dublin for six months, but still felt cre­atively sti­fled.

“It was hard. I was net­work­ing, fig­ur­ing out how to do my thing. But there wasn’t much around so I moved to lon­don, which was a real eye-opener,” he says.

sleep­ing on in­die hero and now-pal King Krule’s sofa, snow spent the next few months meet­ing peo­ple and per­fect­ing his woozy brand of elec­tro-hiphop. fi­nally ev­ery­thing clicked and in 2013 his jazzy, sel­f­re­leased de­but ep ‘re­jovich’ hit num­ber one on the itunes hiphop chart, de­thron­ing Kanye West’s ‘Yeezus’ in the process. things went up a notch in 2015 when ‘All Around the World’ – his first of­fi­cial sin­gle – racked up half a mil­lion Youtube streams in its first week. he signed a record deal and a sold-out uk tour soon fol­lowed.

Com­pla­cency isn’t an op­tion, though. De­but al­bum ‘Dear An­nie’ is ex­pected this month, and he’s con­stantly work­ing on his sound. “I want to ex­plore more gen­res. I grew up lis­ten­ing to all kinds of mu­sic and it’d be a shame if I didn’t in­ves­ti­gate those too,” he says. “Maybe I’ll write a great pop song next.” With a track record like his, you wouldn’t bet against him nail­ing just about any­thing he puts his hand to. Alex Flood

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