Fake it to make it!
Be your own boss with this sweet opportunity...
Since being brought to the UK in 2001 by Sandra Vaughan, the company’s Global Beauty Consultant, Fake Bake has firmly established itself as the tanning brand of choice by celebrities, beauty editors and a strong base of loyal customers too, but the story doesn’t stop there. No pun intended but Fake Bake has developed, bringing more than just top tanning products with the launch of Fake Bake Beauty at Home. Sandra says, “Fake Bake Beauty at Home is a completely new concept for us. I wanted to be able to provide others with a business opportunity similar to what Fake Bake provided me.” Sandra enlisted the help of top beauty expert, Craig-alexander Wilson, to help make this dream a reality. With a wealth of experience in the direct selling industry, as well as product development, Craig was tasked with creating a fully realised concept for the new venture.
We caught up with the creators to find out more...
What made you go down this route? Sandra: As a working mum myself I know how difficult it can be to find a happy balance between work and home life. I have so many friends who have had children and struggled to find a fun and flexible way to work. It got me thinking, what other company employs someone who picks and chooses their days and hours? Nobody really!
What was the first thing you did in the project? Craig: We wanted to create something special and exclusive, in addition to a successful tanning range. We wanted a range of products that would not only fit with the brand but stand up in their own right and be affordable. First thing was to work from our product mission, “Great products don’t have to be serious, just seriously great”. Sandra: With Fake Bake having their own lab in the States and access to the best technology and materials, we planned a trip to look at what we could create. Skin D-luxe, our skincare range and Dolcé Dreams, our Bath & Body Collection were developed first and took over a year to complete, making sure the formulations were perfect. I’m a personal fan of the Skin D-luxe Dream Skin Cleansing Melt, it’s an amazing cleansing balm that nourishes and renews skin. Craig: It goes without saying I love make-up, so creating Scream & Pout, our make-up line was great fun. Our Blurfection Smooth & Illuminate Primer and Wonderwear Special Affect Foundation have already become bestsellers. I wanted something that really performed and did everything it says it would on the tube! We have had some great press and feedback.
What are your future plans? Sandra: We want to be able to roll out this opportunity to everyone and with over 250 consultants up and down the country, we are growing by the minute. It’s such a personal business that no matter what age you are, how much experience
you do or don’t have or where you live in the UK, this is available to you. The sky is the limit and this is just the beginning. Craig: As well as skincare, make-up, bath and body, and the award-winning tanning range, we have just launched our brand new home fragrance range, Cashmere Me. We have plans for lots more innovative products for the future too and our Christmas range, Glitterbomb, is not to be missed.
What would you say this new venture has created? Craig: It allows anyone to shop with us, party with us and of course work with us. By hosting a party you can shop for free. Staying in is the new going out and getting the girls round is a fun way to shop. Sandra: What it also does is it allows anyone a complete business start up, that is low cost and zero risk. Our regular joining kit is just £99, you receive a fabulous kit with £300 worth of products, business tools, marketing materials, insurance and your own website. Everything you need to start up your business. Not forgetting proven and effective training and excellent commission. We have just launched a Christmas Consultant Joining Kit for just £59 – filled with our latest launches and hero products.
How easy is it to join? Craig: It’s really easy. Our website gives you all the info that you will need on the products, and joining. There is a career path for anyone wanting to progress through all the levels and we already have some consultants who have promoted to manager. Now is a great time to join too as we have a Christmas Consultant Kit for just £59. Sandra: We have some great testimonials from customers and consultants. I believe anything is possible and our mission statement pretty much sums us up, “Fake Bake Beauty at Home, where dreams are real and only the tans are fake.” We are thrilled that we have already been nominated for Best Retail Innovation at the Pure Beauty Awards. Our consultants are the lifeblood of our business and growing daily. Just look at what they have to say...
Craig Beauty Expert
Sandra Global Beauty Consultant