Q9. My colour fades quickly after it’s been it?” dyed, how can I prolong it?
“Have an in-salon colour protection treatment and use colour protection products. Be aware of sun exposure, chlorine when swimming, and over use of electrical equipment (hairdryers, straighteners, etc).”
James Hughes Horn:
“As a colourist myself I would say that it is down to using incorrect cleansing products. Shampoos cause the most dramatic colour fade, because of their harsh ingredients. Too much heat on the hair may also cause colour fade along with previously lightened hair that has been covered over but not had the correct process taken to help hold the colour. A good tip is use a deep conditioning treatment a week before you visit a colourist.”