A Lingerie Designer
Emma Skye Danet, 23, set up her own lingerie design business, Emmeline Lingerie, after graduating
When I couldn’t find a job in Glasgow in lingerie design, I created one for myself. In my final year of university, I knew that it would be time to enter the world of work so I thought about two things I really wanted: to be self employed and to work in lingerie design.
Now I have my own business, I research the latest trends to create designs. After I have designed a set I then source the fabric to suit my design, then I make pattern pieces so that I can design a sample. I love how every day is different. I could be on my sewing machine making a sample, sketching different designs, or working at a photo shoot. It can be challenging but it keeps me on my toes.
Because I am so new to the industry, a lot of different parts of my job are difficult. I’m basically teaching myself everything from scratch. I really have thrown myself in the deep end! However, it does mean that I get to do things my way and that I get to be fully in control of how everything is done. Emma on a photoshoot My family are so supportive – if it wasn’t for them I probably wouldn’t have the drive to succeed. My mum really likes to get involved, she always sends me ideas and checks in to see how I’m progressing. It’s good to have someone else who believes in my business as much as I do, she keeps me going, she’s very business savvy too.
I’m still relatively new to the industry. The highlight of my career so far would be being stocked in Wear Eponymous in Princes Square. It’s a great brand to work with, their concept is great and they play a massive part in supporting the Scottish fashion industry.
I try to get up and going as soon as possible in the mornings. I know how easily distracted I can get at home. I’m not a morning person but since starting Emmeline Lingerie I’ve had to make the most of every hour of the day. Work is a 20-minute walk from my house so I’ll normally get in at 9.30ish. That’s unless I have to go to a meeting, pick up fabric, or have to run to the post office. Most mornings I’ll work on producing pattern pieces. I find pattern cutting quite therapeutic so it’s nice to ease myself into the day with it. I’ll not stop for lunch.
In the afternoon I’ll get on my sewing machine and start making samples. It requires a lot more attention than any other task I do so it is best suited for the afternoon when I’m a bit more alive! What time I leave The thing I love most about Scotland is... For someone who travels a lot, it will always be home. Fave staycation destination... Auchterarder, my family have a holiday home there, it’s a great place to have a change of scenery. Fave drinking spot is.. Boteco in Glasgow, great for a cocktail and a dance I would take visitors to Scotland to... Edinburgh.
depends on how much work I have to do. Sometimes I’ll finish at 5pm other nights I’ll finish at 12am. If I’ve got a lot to catch up on I just stick on the radio and work into the night. The good thing with this job is that it’s flexible and a lot of the time I can work from home.
I have dinner at home with my partner but we quite often eat out when neither of us want to cook. Cooking is a great hobby of mine. But sometimes after a long day of full on work I just want to be able to sit down and have someone to cook my dinner for me. I am very bad for watching reality TV, it’s my guilty pleasure, but I can switch off when I watch it. I try not to get to bed too late so often I am in bed for 10pm. If I wasn’t a lingerie designer and running a business, I would be a model agent. I interned and worked in a few Scottish modelling agencies and loved it, I got to meet lots of interesting people and work on so many different jobs. I made a lot of contacts from doing it, one of which is my photographer Peter Jaay who I now work with regularly.
I’m passionate and persistent; I think you need to have persistence in this industry as it’s very hard to break into. The advice I would give anyone wanting to become a lingerie designer is: go for it! You never know unless you try and don’t be afraid of failure, as it doesn’t exist. Even if something doesn’t work out you have still gained something from it, nothing is a waste of time.
When I tell people what I do they find it really interesting, they also try and offer what advice. One thing I’ve been pleasantly surprised by is how supportive people can be.