A Lin­gerie De­signer

Emma Skye Danet, 23, set up her own lin­gerie de­sign busi­ness, Em­me­line Lin­gerie, after grad­u­at­ing

No. 1 Magazine - - A DAY IN THE LIFE OF... -

When I couldn’t find a job in Glas­gow in lin­gerie de­sign, I cre­ated one for my­self. In my fi­nal year of univer­sity, I knew that it would be time to en­ter the world of work so I thought about two things I re­ally wanted: to be self em­ployed and to work in lin­gerie de­sign.

Now I have my own busi­ness, I re­search the lat­est trends to create de­signs. After I have de­signed a set I then source the fab­ric to suit my de­sign, then I make pat­tern pieces so that I can de­sign a sample. I love how ev­ery day is dif­fer­ent. I could be on my sewing ma­chine mak­ing a sample, sketch­ing dif­fer­ent de­signs, or work­ing at a photo shoot. It can be chal­leng­ing but it keeps me on my toes.

Be­cause I am so new to the in­dus­try, a lot of dif­fer­ent parts of my job are dif­fi­cult. I’m ba­si­cally teach­ing my­self ev­ery­thing from scratch. I re­ally have thrown my­self in the deep end! How­ever, it does mean that I get to do things my way and that I get to be fully in con­trol of how ev­ery­thing is done. Emma on a pho­to­shoot My family are so sup­port­ive – if it wasn’t for them I prob­a­bly wouldn’t have the drive to suc­ceed. My mum re­ally likes to get in­volved, she al­ways sends me ideas and checks in to see how I’m pro­gress­ing. It’s good to have some­one else who be­lieves in my busi­ness as much as I do, she keeps me go­ing, she’s very busi­ness savvy too.

I’m still rel­a­tively new to the in­dus­try. The high­light of my ca­reer so far would be be­ing stocked in Wear Epony­mous in Princes Square. It’s a great brand to work with, their con­cept is great and they play a mas­sive part in sup­port­ing the Scottish fashion in­dus­try.

I try to get up and go­ing as soon as pos­si­ble in the morn­ings. I know how eas­ily dis­tracted I can get at home. I’m not a morn­ing per­son but since start­ing Em­me­line Lin­gerie I’ve had to make the most of ev­ery hour of the day. Work is a 20-minute walk from my house so I’ll nor­mally get in at 9.30ish. That’s un­less I have to go to a meet­ing, pick up fab­ric, or have to run to the post of­fice. Most morn­ings I’ll work on pro­duc­ing pat­tern pieces. I find pat­tern cut­ting quite ther­a­peu­tic so it’s nice to ease my­self into the day with it. I’ll not stop for lunch.

In the af­ter­noon I’ll get on my sewing ma­chine and start mak­ing sam­ples. It re­quires a lot more at­ten­tion than any other task I do so it is best suited for the af­ter­noon when I’m a bit more alive! What time I leave The thing I love most about Scot­land is... For some­one who trav­els a lot, it will al­ways be home. Fave stay­ca­tion des­ti­na­tion... Auchter­arder, my family have a hol­i­day home there, it’s a great place to have a change of scenery. Fave drink­ing spot is.. Boteco in Glas­gow, great for a cock­tail and a dance I would take vis­i­tors to Scot­land to... Ed­in­burgh.

de­pends on how much work I have to do. Some­times I’ll fin­ish at 5pm other nights I’ll fin­ish at 12am. If I’ve got a lot to catch up on I just stick on the ra­dio and work into the night. The good thing with this job is that it’s flex­i­ble and a lot of the time I can work from home.

I have din­ner at home with my part­ner but we quite of­ten eat out when nei­ther of us want to cook. Cook­ing is a great hobby of mine. But some­times after a long day of full on work I just want to be able to sit down and have some­one to cook my din­ner for me. I am very bad for watch­ing re­al­ity TV, it’s my guilty plea­sure, but I can switch off when I watch it. I try not to get to bed too late so of­ten I am in bed for 10pm. If I wasn’t a lin­gerie de­signer and run­ning a busi­ness, I would be a model agent. I in­terned and worked in a few Scottish mod­el­ling agen­cies and loved it, I got to meet lots of in­ter­est­ing peo­ple and work on so many dif­fer­ent jobs. I made a lot of con­tacts from do­ing it, one of which is my pho­tog­ra­pher Peter Jaay who I now work with reg­u­larly.

I’m pas­sion­ate and per­sis­tent; I think you need to have per­sis­tence in this in­dus­try as it’s very hard to break into. The ad­vice I would give any­one want­ing to be­come a lin­gerie de­signer is: go for it! You never know un­less you try and don’t be afraid of fail­ure, as it doesn’t ex­ist. Even if some­thing doesn’t work out you have still gained some­thing from it, noth­ing is a waste of time.

When I tell peo­ple what I do they find it re­ally in­ter­est­ing, they also try and of­fer what ad­vice. One thing I’ve been pleas­antly sur­prised by is how sup­port­ive peo­ple can be.

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