Women who changed the face of beauty:
Over 20 years ago, supermodel Iman, 60, set up her own cosmetics company as she found it so difficult to buy make-up shades to suit her skin. Iman wanted to open the beauty market to women who may have pr previously felt as though they weren’t being catered fo for. She says, “Let’s face it, women of every race, nationality and back background all want the same thing, to look radiant.” Iman Cosmetics now nets over $25 million a year.
Bobbi set up her company because, when she was younger, she saw that no one in ad campaigns looked like her, instead she found the standards of beauty on offer to be too narrow. Bobbi was eager to show that women who didn’t look like the standard billboard model were also beautiful and worthy of looking and feeling great. She recently told newsletter, Lenny, “I believe I was the pioneer of teaching women to feel good about themselves, to be comfortable in their own skin.” She continued, “When I started, the way that people sold make- up was to tell you what’s wrong with you: ‘You’re too pale pale. Your nose is too big. Let me show you how to change the shape of your eyes’.” Bobbi Brown also launched The Pretty Powerful Campaign for Women & Girls which works alongside non-profit organisations that are working to empower women and girls through education.
In the early 1900s Elizabeth (real name Florence Nightingale Graham) made it her mission to change the idea that make-up was something only worn by the ‘lower classes’ and show that it had nothing to do with how much money you had, or where your standing was in the society circles of the era. Half-scottish Elizabeth (her father was a Scot) left her native Canada behind to travel to Paris and beyond in search of the perfect make-up formulations that would make women everywhere feel special.