Women who changed the face of beauty:

No. 1 Magazine - - BEAUTY -


Over 20 years ago, su­per­model Iman, 60, set up her own cos­met­ics com­pany as she found it so dif­fi­cult to buy make-up shades to suit her skin. Iman wanted to open the beauty mar­ket to women who may have pr pre­vi­ously felt as though they weren’t be­ing catered fo for. She says, “Let’s face it, women of ev­ery race, na­tion­al­ity and back back­ground all want the same thing, to look ra­di­ant.” Iman Cos­met­ics now nets over $25 mil­lion a year.


Bobbi set up her com­pany be­cause, when she was younger, she saw that no one in ad cam­paigns looked like her, in­stead she found the stan­dards of beauty on of­fer to be too nar­row. Bobbi was ea­ger to show that women who didn’t look like the stan­dard bill­board model were also beau­ti­ful and wor­thy of look­ing and feel­ing great. She re­cently told news­let­ter, Lenny, “I be­lieve I was the pi­o­neer of teach­ing women to feel good about them­selves, to be com­fort­able in their own skin.” She con­tin­ued, “When I started, the way that peo­ple sold make- up was to tell you what’s wrong with you: ‘You’re too pale pale. Your nose is too big. Let me show you how to change the shape of your eyes’.” Bobbi Brown also launched The Pretty Pow­er­ful Cam­paign for Women & Girls which works along­side non-profit or­gan­i­sa­tions that are work­ing to em­power women and girls through ed­u­ca­tion.


In the early 1900s El­iz­a­beth (real name Florence Nightin­gale Gra­ham) made it her mis­sion to change the idea that make-up was some­thing only worn by the ‘lower classes’ and show that it had noth­ing to do with how much money you had, or where your stand­ing was in the so­ci­ety cir­cles of the era. Half-scot­tish El­iz­a­beth (her fa­ther was a Scot) left her na­tive Canada be­hind to travel to Paris and be­yond in search of the per­fect make-up for­mu­la­tions that would make women ev­ery­where feel spe­cial.

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