Finally embracing diversity?
Now that the beauty industry has slowly begun to cater to a wider range of skin tones and ages, are they finally starting to recognise that there is not just one standard of beauty, and that real beauty cannot be pigeonholed? One of the top brands encouraging diverse beauty is British brand Illamasqua. Not only does it offer one of the most extensive ranges of foundation shades available, from the palest to the darkest tones, they also promote unconventional beauty in all of their campaigns. Their founder, Julian Kynaston says, “We are for anyone and everyone, we celebrate beauty across such a wide spectrum and we never want any one specific demographic of people to feel alienated. I would love to see a move away from the ‘generic dictation’ of what beauty should look like. I believe this is slowly coming into play and we need to keep reinforcing the message that we are all beautiful and all have the right to celebrate it however we choose to.” Perhaps in the coming years the market will expand even more, following the ethos of brands like Illamasqua, and we’ll find that the beauty industry is open to everyone.