Has Christmas in Scotland become too commercialised?
Has our excessive shopping and spending become too much?
YES Says Lorne Gillies, freelance writer from Glasgow...
It sweeps its merry way into the shops and sprinkles festive glitter that sparkles all over town, Christmas. For months now Christmas has been sneaking up on us with adverts churning out deals, shops springing up jingles and jangles of decorations and we start saving a little extra to buy presents, I think we’ve all gone a bit Christmas daft! Becoming an increasingly expensive holiday it would seem us Scots are among the biggest spenders. In a poll with Radiumone in 2015 it was revealed Scottish shoppers could easily spend £1.84 billion over the festive season, that’s around an average of £416.27 per person. With the cost of living rapidly increasing, and the pressure of running out to get presents for our nearest and dearest, Christmas is stressful! With wish-lists from friends and family to buy for, I find this merry season dampened by the demand to get gifts. Christmas has lost its charm in my eyes with the constant wonder of what presents I should buy and for who, what amount of money should I spend on this person, are they handing out gifts this
year, what if they don’t like their gift? My head is spinning. As much as I like to think I have the same bank balance as Kim Kardashian (Santa, take note) the demand to get great gifts, go on Christmas nights out and everything else that comes with the season alongside doing normal day tasks, like pay bills, takes the shine off of the festive season. Thanks to big companies showcasing their fantastic deals or new winter range and stores preparing for Christmas months in advance, the season seems to be more about spending money than enjoying time with loved ones. Don’t get me wrong winter is one of the best times of the year, cosy jumpers, hot chocolate and a plethora of German markets filled with unique arts and crafts and delicious food. However, the magic fades away with the rush of thousands of people panicbuying, not being able to get that delicious hot chocolate because every café is bursting at the seams with shoppers and their bags. There was once a time where Christmas was about spending time with family to enjoy delicious food and celebrate the new year to come. Those festivities have slowly, but inevitably, dwindled with the rise of stores upselling products to consumers encouraging us to spend lots of money on designer clothes, the latest toys all the way to expensive jewellery only to reduce the price by more than half on Boxing Day. Come Boxing Day we rush out to the shops spending MORE money in the sales or returning gifts that didn’t quite hit the spot. After the Christmas hangover has finished I guarantee we have all muttered the phrase “let’s tow it in next year” only to spend the same if not more on presents and food. I have to admit I love dreaming about delicious stuffing, fluffy roast potatoes and melt in the mouth Christmas dinner, but just like buying presents we overindulge when it comes to food. This year I’ll be escaping the festive bubble and spending a week in the sun drinking non-christmas margaritas beside the pool and spending money enjoying a well-earned break with family!
This merry season is dampened by the demand to get gifts... Christmas has lost its charm.