Brand, survived cancer then and built another brand”
Why now was the right time to share her story...
your business. Lastly, always respect creativity, as this is a reflection of who you are – don’t be frightened to do things that no one agrees with. Follow your gut.
Why is fragrance so important to you? Because it’s the colour in life for me. Creating fragrance is the only one thing I can do brilliantly and I love doing that. It’s one of the greatest accessories that we have. It’s the colour that’s not on a paint palette, it’s the musical note that’s not on a piano, it adds such luxury to life for me.
You admittedly love fragrance, but what else about beauty do you love? I love everything about beauty. I love colour and skincare. Skincare was how I started and how I first became involved in fragrance. I’m just obsessed with all kinds of products – how they look, how they smell, how they feel. I would love to do a colour line, I don’t think I would be brilliant at it but I’d give it a good go. Something along the lines of lip gloss and mascara. I love to walk round a Sephora – it’s amazing, I could spend hours in there looking at every type of tweezer and mascara brush. I find everything about beauty totally fascinating.
Other than fragrance, what’s the one beauty product you can’t live without? It would have to be lip gloss. I love Chanel lip glosses, they’re my favourite in the world.
What’s your daily skincare routine? I make my own moisturiser and cleanser and I have ever since I was
Introducing the Jo Loves brand...
1. Pomelo Fragrance ..........................£ 65 2. Red Truffle 21 Hand & Body Cleanser.................£ 35 3. Salted Caramel Candle................£ 50 4. Pink Vetiver Fragrance..................£ 65 5. Mango Thai Lime Hand & Body Lotion......................£ 35 18 years old. I make a little pot every week because my skin is very reactive. I cleanse two or three times a day and try to do a face mask three times a week. I always moisturise my face and never go to bed with my make-up on – I like to keep it quite simple.
What’s your top tip when it comes to fragrance? People always ask me how to make their fragrance last longer but that’s really down to your body chemistry. So, if you want a citrus note to last longer then don’t eat spicy food. Using a body lotion or body cream can help it to last too. I also never really have just one fragrance on – I usually have two or three layered on my skin at the same time, so the fragrance is totally unique. Be creative with fragrance – spray a little in your hair or take a paintbrush and paint it down your legs.
Who do you admire in the beauty industry? I admire the tenacity of Coco Chanel. I like any entrepreneur that’s gone out and done something with their life. I love Bobbi Brown for what she’s given to the industry. I like Josh Wood for doing with hair, what I do with fragrance.
What’s your top tip for making a home smell lovely? One of my biggest tips that people love, is to put rosemary on a baking tray and leave the oven on a low heat – it creates such a nice scent in the home. If you’ve got wooden floors, put a little bit of cologne into the floors when you mop it – I put Pomelo into ours so that the house smells completely of fresh Pomelo.
Was there ever a moment when you realised you’d ‘made it’? I’m happy and I’m settled but I never feel satisfied. Success is only as good as the next 24 hours – then tomorrow you get up and have to do it all again. I’ve built a business and I’ve walked away from it, I know what it really means to have it, to not have it and to build again. So I think it’s important to remember that. I‘m not governed by money but I do enjoy being successful, and along with that comes making money. Being content and happy and enjoying each day as an entrepreneur is a really great lesson.
Jo says she loves being hands on when it comes to working in her shop.