Brand, sur­vived can­cer then and built an­other brand”

Why now was the right time to share her story...

No. 1 Magazine - - EXCLUSIVE INTERVIEW -

your busi­ness. Lastly, al­ways re­spect cre­ativ­ity, as this is a re­flec­tion of who you are – don’t be fright­ened to do things that no one agrees with. Fol­low your gut.

Why is fra­grance so im­por­tant to you? Be­cause it’s the colour in life for me. Creat­ing fra­grance is the only one thing I can do bril­liantly and I love do­ing that. It’s one of the great­est ac­ces­sories that we have. It’s the colour that’s not on a paint palette, it’s the musical note that’s not on a pi­ano, it adds such lux­ury to life for me.

You ad­mit­tedly love fra­grance, but what else about beauty do you love? I love ev­ery­thing about beauty. I love colour and skincare. Skincare was how I started and how I first be­came in­volved in fra­grance. I’m just ob­sessed with all kinds of prod­ucts – how they look, how they smell, how they feel. I would love to do a colour line, I don’t think I would be bril­liant at it but I’d give it a good go. Some­thing along the lines of lip gloss and mas­cara. I love to walk round a Sephora – it’s amaz­ing, I could spend hours in there look­ing at every type of tweezer and mas­cara brush. I find ev­ery­thing about beauty to­tally fas­ci­nat­ing.

Other than fra­grance, what’s the one beauty prod­uct you can’t live with­out? It would have to be lip gloss. I love Chanel lip glosses, they’re my favourite in the world.

What’s your daily skincare rou­tine? I make my own mois­turiser and cleanser and I have ever since I was

In­tro­duc­ing the Jo Loves brand...

1. Pomelo Fra­grance ..........................£ 65 2. Red Truf­fle 21 Hand & Body Cleanser.................£ 35 3. Salted Caramel Can­dle................£ 50 4. Pink Ve­tiver Fra­grance..................£ 65 5. Mango Thai Lime Hand & Body Lo­tion......................£ 35 18 years old. I make a lit­tle pot every week be­cause my skin is very re­ac­tive. I cleanse two or three times a day and try to do a face mask three times a week. I al­ways mois­turise my face and never go to bed with my make-up on – I like to keep it quite sim­ple.

What’s your top tip when it comes to fra­grance? Peo­ple al­ways ask me how to make their fra­grance last longer but that’s re­ally down to your body chem­istry. So, if you want a cit­rus note to last longer then don’t eat spicy food. Us­ing a body lo­tion or body cream can help it to last too. I also never re­ally have just one fra­grance on – I usu­ally have two or three lay­ered on my skin at the same time, so the fra­grance is to­tally unique. Be cre­ative with fra­grance – spray a lit­tle in your hair or take a paint­brush and paint it down your legs.

Who do you ad­mire in the beauty in­dus­try? I ad­mire the tenac­ity of Coco Chanel. I like any en­tre­pre­neur that’s gone out and done some­thing with their life. I love Bobbi Brown for what she’s given to the in­dus­try. I like Josh Wood for do­ing with hair, what I do with fra­grance.

What’s your top tip for mak­ing a home smell lovely? One of my big­gest tips that peo­ple love, is to put rose­mary on a bak­ing tray and leave the oven on a low heat – it cre­ates such a nice scent in the home. If you’ve got wooden floors, put a lit­tle bit of cologne into the floors when you mop it – I put Pomelo into ours so that the house smells com­pletely of fresh Pomelo.

Was there ever a mo­ment when you re­alised you’d ‘made it’? I’m happy and I’m set­tled but I never feel sat­is­fied. Suc­cess is only as good as the next 24 hours – then to­mor­row you get up and have to do it all again. I’ve built a busi­ness and I’ve walked away from it, I know what it re­ally means to have it, to not have it and to build again. So I think it’s im­por­tant to re­mem­ber that. I‘m not gov­erned by money but I do en­joy be­ing suc­cess­ful, and along with that comes mak­ing money. Be­ing con­tent and happy and en­joy­ing each day as an en­tre­pre­neur is a re­ally great les­son.

Jo says she loves be­ing hands on when it comes to work­ing in her shop.





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