Cover story women feel fabulous and out breaking the bank”
She found the inner strength to revamp her career all over again...
What made you want to launch your own clothing line? It’s something that I’ve always been interested in doing. I worked really hard with a team of people on creating my collection so I’m really proud of it. I wouldn’t put anything out there that I wasn’t proud of.
What did you want to achieve with the collection? Ultimately I just wanted to make women feel fabulous and confident, but I also don’t want them to have to break the bank in doing so. The aim was to create fabulous red carpet dresses at affordable prices, and I think we have managed to achieve that. It’s been really exciting! It has been a privilege and an honour to have the chance to have my little ideas and designs turned into real outfits.
What gives you confidence when it comes to fashion? For me it’s just so important to wear what I'm comfortable in. We all have outfits that we see on someone else and we love. Then once we try it ourselves, we’re like, ‘Wow, why doesn’t it look good on me?’. It’s about finding exactly what works on your body shape, skin tone, hair colour and going with that. Fashion is about experimenting!
Would you say you're brave when it comes to experimenting with style? I certainly have been! Don’t get me wrong, sometimes I look back and wonder why I wore certain outfits – we’ve all been there. I feel really lucky that in my job I get to attend lots of glamorous events and get dressed up.
Do you prefer the outfits you get to wear on stage or your ‘off-duty’ looks? Oh, that’s a tough one. They are totally different though – most of the time. I like both to be honest. On stage I can be a bit wilder and really show off my character and personality as a performer, for everyday clothing it’s about what you feel good and comfortable in.
Do you see your daughter being a performer when she grows up? She’s at such a great age just now. But yes, dancing and singing are pretty standard activities in our household, so she’s a bit of a performer, and we all have to watch. She’s very funny, very cheeky and she knows it, and I love that about her. She’s got a lot of character, a lot of personality... So I would say she takes after me in that sense!
Why did you decide to release your last album differently to the way you have in the past? You know, I love music. I love performing. It really is my passion. I was unsigned and without a record deal, so I set up my own label, put the music out there myself and decided to opt out of the music being eligible for the charts. People were surprised, yeah. But it’s not a level playing field in the music industry. I can’t expect to compete with artists signed to major labels, so I have to just do the best I can do in the circumstances that I’m in. For me, it’s been a passion project. It’s a self-funded record, I made an album I absolutely love and I’m back on stage. Happy Alesha!
What exciting projects do you have coming up in 2017? Hopefully lots more gigs, lots more appearance and working with a variety of causes that I believe in. Of course, it’s nice to have spent lots of time with my family over Christmas too – they are my priority. And if Simon [Cowell] hires me again, I’ll hopefully be back on Britain’s Got Talent!
With thanks to the Scottish Fashion Awards.
Sheer Grecian Maxi Dress, £149 Buckle Culotte Jumpsuit, £129
Our top picks from Alesha's collection...
Blush Satin Knot Dress, £69
Bardot Frill Dress, £169
No.1' s Rosie chatted to Alesha at The Scottish Fashion Awards.