Cover story women feel fab­u­lous and out break­ing the bank”

She found the in­ner strength to re­vamp her ca­reer all over again...

No. 1 Magazine - - NEWS -

What made you want to launch your own cloth­ing line? It’s some­thing that I’ve al­ways been in­ter­ested in do­ing. I worked re­ally hard with a team of peo­ple on creat­ing my col­lec­tion so I’m re­ally proud of it. I wouldn’t put any­thing out there that I wasn’t proud of.

What did you want to achieve with the col­lec­tion? Ul­ti­mately I just wanted to make women feel fab­u­lous and con­fi­dent, but I also don’t want them to have to break the bank in do­ing so. The aim was to cre­ate fab­u­lous red car­pet dresses at af­ford­able prices, and I think we have man­aged to achieve that. It’s been re­ally ex­cit­ing! It has been a priv­i­lege and an hon­our to have the chance to have my lit­tle ideas and de­signs turned into real out­fits.

What gives you con­fi­dence when it comes to fash­ion? For me it’s just so im­por­tant to wear what I'm com­fort­able in. We all have out­fits that we see on some­one else and we love. Then once we try it our­selves, we’re like, ‘Wow, why doesn’t it look good on me?’. It’s about find­ing ex­actly what works on your body shape, skin tone, hair colour and go­ing with that. Fash­ion is about ex­per­i­ment­ing!

Would you say you're brave when it comes to ex­per­i­ment­ing with style? I cer­tainly have been! Don’t get me wrong, some­times I look back and won­der why I wore cer­tain out­fits – we’ve all been there. I feel re­ally lucky that in my job I get to at­tend lots of glam­orous events and get dressed up.

Do you pre­fer the out­fits you get to wear on stage or your ‘off-duty’ looks? Oh, that’s a tough one. They are to­tally dif­fer­ent though – most of the time. I like both to be hon­est. On stage I can be a bit wilder and re­ally show off my char­ac­ter and per­son­al­ity as a per­former, for ev­ery­day cloth­ing it’s about what you feel good and com­fort­able in.

Do you see your daugh­ter be­ing a per­former when she grows up? She’s at such a great age just now. But yes, danc­ing and singing are pretty stan­dard ac­tiv­i­ties in our house­hold, so she’s a bit of a per­former, and we all have to watch. She’s very funny, very cheeky and she knows it, and I love that about her. She’s got a lot of char­ac­ter, a lot of per­son­al­ity... So I would say she takes af­ter me in that sense!

Why did you de­cide to re­lease your last al­bum dif­fer­ently to the way you have in the past? You know, I love mu­sic. I love per­form­ing. It re­ally is my pas­sion. I was un­signed and with­out a record deal, so I set up my own la­bel, put the mu­sic out there my­self and de­cided to opt out of the mu­sic be­ing el­i­gi­ble for the charts. Peo­ple were sur­prised, yeah. But it’s not a level play­ing field in the mu­sic in­dus­try. I can’t ex­pect to com­pete with artists signed to ma­jor la­bels, so I have to just do the best I can do in the cir­cum­stances that I’m in. For me, it’s been a pas­sion project. It’s a self-funded record, I made an al­bum I ab­so­lutely love and I’m back on stage. Happy Ale­sha!

What ex­cit­ing projects do you have com­ing up in 2017? Hope­fully lots more gigs, lots more ap­pear­ance and work­ing with a va­ri­ety of causes that I be­lieve in. Of course, it’s nice to have spent lots of time with my fam­ily over Christ­mas too – they are my pri­or­ity. And if Si­mon [Cow­ell] hires me again, I’ll hope­fully be back on Bri­tain’s Got Tal­ent!

With thanks to the Scot­tish Fash­ion Awards.

Sheer Gre­cian Maxi Dress, £149 Buckle Cu­lotte Jump­suit, £129

Our top picks from Ale­sha's col­lec­tion...

Blush Satin Knot Dress, £69 Bar­dot Frill Dress, £169

No.1' s Rosie chat­ted to Ale­sha at The Scot­tish Fash­ion Awards.

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